Drake Unveils Air Jordan OVO Low 6 “Hot 100” Sneakers

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Drake‘s having a hell of a week, and though his new album, Views, sits atop the Billboard 200, it’s on Billboard’s other premiere chart, the Hot 100, where the Canadian rapper is making the bulk of his noise. Today, Drake’s “One Dance,” which features WizKid and Kyla, shot to the #1 spot, giving Drizzy his […]

The Drake Complex: A Deconstruction Of #VIEWS

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For some, the anticipation of Drake’s new release VIEWS may have surpassed the process of actually listening to it. That bubbly feeling of suspense, the expectation of sweetness right before it hits the tooth, can often reward the imagination miles beyond what reality serves up. With VIEWS, the primary attempt at brevity seems to have […]

[Video] Drake Sells More Than 600,000 Copies Of ‘Views’ In One Day

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Drake is having the best week ever. After releasing Views exclusively through iTunes, the OVO head honcho has reportedly already sold more than 600,000 copies of his highly anticipated fourth studio album. At a private listening party in Toronto, Drake announced the news to an ecstatic crowd. “I just got a text message,” Drake said. “That we sold like 630,000 […]

PARTYNEXTDOOR’s Original “Work” Demo Surfaces Online

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Rihanna’s “Work” reigned atop the Billboard Hot 100 for nine consecutive weeks, a personal second-best for the Bajan beauty, who passed The Beatles for second-most all-time cumulative weeks at #1 on the Hot 100. It’s been a great success for Rihanna and Drake to kick off 2016, but also for PARTYNEXTDOOR, Drake’s inaugural signee to OVO […]

Roy Woods Is The Face Of OVO’s Latest Collection

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The newest signee to OVO is also the face of the brand’s newest collection drop: twenty year old Roy Woods. Summer is right around the corner and while people are getting their wardrobe together for the nice weather, OVO is expanding giving you more options to choose from. The collection features cozy apparel starting with a […]

Canada Goose x OVO Announce First Ever Spring Collaboration

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Canada Goose is partnering with October’s Very Own (OVO) to announce its first ever spring collaboration. Launching April 9, 2016, the limited-edition collection offers four exclusive pieces designed to fashionably handle the unpredictable spring weather. The OVO Timber Shell for men is ready for this month’s April showers, made waterproof with a breathable and fully-seam […]

Drake Hints At ‘Views’ Tour During SXSW Pop-Up Performance


While fans are highly anticipating the release of Drake’s next album Views from the 6 to drop sometime in April, Drizzy is adding fuel to the frenzy by announcing his big plans following the album’s release. During his surprise set at SXSW in Austin, TX on Saturday, March 19, the OVO capo teased fans by hinting he will be embarking on an upcoming tour. “Views From […]

Drake Confirms ‘Views From The 6’ April Release

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Drake‘s one of the hardest working men in Hip Hop right now, but he took some time out to let fans know Views From the 6 is still on schedule. Although there’s currently no lead single building up to the album, Drake is clear he’s sticking to the release date he promised fans in January […]

ILoveMakonnen Confirms the Existence of an OVO Group Album

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Rumors of the existence of an OVO collaboration album have intensified over the past few days, and they were confirmed earlier today by ILoveMakonnen, a 2014 signee to Drake‘s OVO Sound label. During a sit-down with HuffPostLive, Makonnen, who is currently prepping his Drink More Water 6 project for a March 18 release, talked briefly […]

Drake Stunts With Key to the City and Exclusive 1 of 1 Kentucky Blue Js

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Superstar and global force Drake received the key to Toronto amidst this weekends All-Star game festivities.  While supposedly toiling away at a new project titled Views from the 6 in his hometown, Drake shared a view of a never before seen color way of an “OVO” Air Jordan 8.  Dressed in a Kentucky blue color […]

Toronto Mayor to Award Drake with the Key to the City

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It’s safe to say at this point that few artists represent their country, and more specifically their hometown, with as much pride as Drake exudes while continually putting on for his birthplace of Toronto, Canada. Tomorrow, his efforts will be recognized once more on perhaps the greatest scale of all, as Mayor John Tory plans […]

Have You Seen Drake’s OVO Air Jordan All Star Collection?

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Drake and the OVO camp are getting ready to host the NBA All Star festivities this weekend in Toronto, and today [Wednesday, February 10] they decided to give us a closer look at the OVO Air Jordan Apparel Collection. OVO Sound Radio will also air a new episode Saturday night to follow up the release […]

Roy Wood$ Remixes Kodak Black’s “SKRT”


This past weekend, OVO Sound Radio Episode 14 was very eventful, as October Firm (Drake and Oliver El-Khatib) hosted along with a guest mix by Majid Jordan. The episode featured a brand new track by Drizzy, “Summer Sixteen,” from his highly anticipated forthcoming album, Views From The 6, followed by unreleased music by Majid Jordan. […]

Drake Reveals ‘Views From the 6’ Release Plans


After premiering the project’s first official single, “Summer Sixteen,” during today’s 14th episode of OVO Sound Radio on Apple Music’s Beats 1 – and proceeding to run it back three additional times for good measure – Drake continued to provide further details regarding the current rollout of his upcoming fifth solo album, Views From the 6. […]

OVO x Toronto Raptors x Mitchell And Ness Collab Coming Soon

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  OVO and Mitchell & Ness are constantly working and now they have a collaboration with the Raptors coming for Spring 2016. OVO shared an official lookbook for the collection on its blog earlier today. The collection showcases a slew of hoodies, sweatpants, tees, and jackets. Each OVO collection comes out very similar to the season before. The […]

The Air Jordan 10 OVO “Black” Releasing at All-Star Weekend

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  The Air Jordan 10 “OVO” will be releasing in the black colorway during All-Star Weekend. This is exactly the way Drizzy wanted everything to pan out, the biggest All-Star event of the year is taking place in Drake’s hometown. Dez Bryant took to instagram to reveal his pair of the Black OVO 10s he […]

Drake’s Engineer “40” Teases ‘Views From the 6’ Release


Views From the 6 may be dropping sooner than we think. While the anticipation for Drake‘s fourth solo album continues to build rapidly despite the MC releasing two separate projects this past year – thanks especially to the success of The Source‘s top-ranked rap single of 2015, “Hotline Bling” – Drizzy’s right-hand man and longtime […]

Amir Obè Serves Up Humble Pie on “Kill Your Pride”

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If you can’t stand the heat, get out of the kitchen. Fed up with the conceit of a woman from the upper crust, Amir Obè serves up some some difficult-to-swallow humble pie on “Kill Your Pride,” a surprise bonus track from his recent EP Happening in the Grey Area. Completely full of herself rather than […]