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OVO Lint Rollers? Yes, For Real

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We’re not joking. During Game 2 of the Toronto Raptors‘ opening round series with the Brooklyn Nets, Drake had…well…a Drake moment. He began lint-rolling his pants while courtside, because, you know, you gotta stay fresh. Advertisement Of course, a slew of jokes ensued, but Drake–who’s probably the best in the game at laughing at himself […]

Check Out PARTYNEXTDOOR’s New Song, ‘West District’

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OVO’s Jahron Brathwaite AKA PARTYNEXTDOOR released his song, “West District” today. Over the dingy-electronic beat, which originally served as the instrumental for Drake’s most recent release, the Rihanna-inspired “Days In The East”, the Canadian crooner gives fair warning to anyone thinking that it’s all love. That goes for men and women as he sings: ‘Cause when I’m […]

There’s A Very Interesting OVO Billboard In Toronto

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Hmmm… Drake just got off the final leg of his Would You Like A Tour? tour, punctuated with three dates in London, and upon his return home, he’s been releasing music at an alarming rate. Most people know that Drake very rarely releases free music, so the fact that, much like his end of year […]

Listen To Drake’s New Single, ‘Days In The East’

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After allegedly getting at Jay Z with the release of “Draft Day” earlier this week, Today, (April 3) Drake released the emotional,“Days In The East.” The passionate track, produced by PARTYNEXTDOOR, finds Drake crooning about love, loyalty and the woman that he wants not getting proper treatment from her man. He even shares a deep conversation […]

Stream Jimmy Johnson’s EP “In God We Trust” (Prod.Eric Dingus)

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Recently Octobers Very Own Sound premiered Jimmy Johnson‘s first single, entitled “Pray,” off his project In God We Trust that caught a lot of listeners attention. The prime boy returns with 9 tracks long EP entitled In God We Trust. It is produced entirely by Prime’s Eric Dingus. Be on the look out for more music […]

New OVO Artist? Listen To Jimmy Johnson’s New Song, “Pray”

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Drake’s label is expanding Drake‘s OVO Sound label, which is housed under Warner Bros and features artists and producers such as PARTYNEXTDOOR, Nineteen85, Majid Jordan, and OBO Brien, among other, lesser known artists, may have just introduced its’s newest artist. In an interview with Vibe towards the end of last year, Drake made it clear […]

Listen To ‘3:33’ By Toronto’s Sha Hustle

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Drake has been showing plenty love to his city lately, from boldly shouting out the OVO affiliated Reps Up Crew and notorious Toronto borough Gway (short for Galloway, a neighborhood in East Toronto) to promoting P. Reign as ‘Next Up.’ Not to be forgotten, Gway native and Reps Up artist Sha Hustle is widely considered […]

Listen to P Reign’s New Freestyle “Ill Life 2”

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OVO affiliate and Reps Up member, P Reign, dropped a freestyle titled “Ill Life 2” in anticipation of his upcoming tape, Dear America. P Reign has been declared as ‘next up’ by Drake. He shouted him out in his recent ‘We Made It’ freestyle, he let the word out: “OVO, Reps Up, and P. Reign is […]

Exclusive: June Discusses Independence, Drake, And “Big Pimpin'”

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Earlier this week, we brought the premiere of Memphis emcee, June’s, latest video: “Big Pimpin.” If that was your introduction to his music and style, you may have come away thinking that he was flashy, balling rapper, who was a return to the glorious jiggy or bling bling era of rap. However, you would be […]

OVO Clothing is Now Being Sold at Nordstom

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Drake‘s Octobery’s Very Own merchandise is now being sold at Nordstrom. The luxury retail store has included the rapper’s brand as part of a temporary pop-up collection entitled “Heartbreakers Club” that features brands like Been Trill, Hood By Air, Mark McNairy, VFiles and more. There are two pieces in the lineup: An “Original Owl” hoodie […]

Is Drake Mad At Macklemore? Or Is It Kanye? No, It’s Rolling Stone

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Yesterday, Rolling Stone published an excerpt of their highly anticipated Drake cover story, which, naturally, received a lot of attention from the blogosphere. However, it wasn’t for his typical shout outs or for dropping some secrets; instead, it was for his fiery comments he directed towards Grammy darling and our Man of the Year, Macklemore. He called the […]

October’s Very Own x Colette Exclusive Collection Dropping Soon

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Colette will be carrying an exclusive collaborative collection with October’s Very Own starting Februray 17. If you’re in Paris make sure to go by the store 213 Rue Saint-Honoré as Drizzy will also be making an in-store appearance on February 24. No pictures have yet been released of the collection by the OVO Merchant but […]

Drake Reveals OVO 416 Snapback Hats

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Check out the latest addition to the OVO merch family “East End” and “West End” snapbacks in two colourways. It’s a T-Dot ting from Etobicoke to Scarborough. Take a look at the well designed hats and look out for them to drop these sometime in the future  on their official October’s Very Own online store.

Drake’s Jordan OVO Stingray 10’s Going for $100k+ on Ebay

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Call Michael Jordan Up & Mike Will Make It.  Drake announced his partnership with Jordan Brand in December during a concert stop in Nike‘s home of Portland Oregon.  Shortly after, images of the OVO Air Jodan Stingray 10’s and 12’s were unveiled.  Since the announcement Drake has been seen periodically rocking the highly anticipated kicks. […]

The Toronto Raptors’ #DrakeNight In Instagram Pictures

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Sell off the ting he’s a king in Toronto. Last night’s Toronto Raptors game against the Brooklyn Nets was significant in more ways than one. Other than it being a chance to slow down one of the hottest teams in the Eastern Conference (yes, you read that right), last night was also #DrakeNight at Air […]

Would You Like A Pop-Up Store?

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This morning brought yet another big announcement from Drake. Today, December 9th, at 9 a.m., the Nothing Was the Same rapper tweeted that he’ll be opening six pop-up shops across North America. New York, Miami, New Orleans, Chicago, Toronto, and L.A. are all to host the OVO “family” beginning December 14th. For details, check out the […]

Drake Previews A New Aaliyah Collaboration

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Whatever happened to that posthumous album? About a year ago, news surfaced that Drake was working on executive producing a posthumous Aaliyah album, and released an official single from the project on the horizon, the 40-produced “Enough Said”. Since then, we haven’t heard anything about the project, except criticism about it from Timbaland, one of […]

Drake Gets On His “Worst Behavior” In New Visual

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Drake hits the city of Memphis in his new video for “Worst Behavior.” The more than 10 minute clip features guest appearances from Juicy J, Project Pat, MJG and of course, the OVO affiliates. Director X and Drizzy are both responsible for the direction of the video which features Drake dressed up as an old […]

Riff Raff & Cap 1 Make Music For Them “Real Boyz”

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“Diamonds twerkin’ on my wrist like Miley Cyrus” Riff Raff links up with 2 Chainz’s right hand man, Cap-1, and OVO producers, Boi-1da and Ravioli Ryan OVO for an anthem made for them “Real Boyz.” The track includes ad-libs from OJ The Juiceman and was premiered over at the DJ Skee website. Advertisement No word […]