adidas And Prada Announce New Partnership

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The Italian luxury-goods house, Prada and the industry-leading sportswear brand adidas have joined forces to start a new collaborative journey. The aim of this partnership is to investigate the realms of heritage, technology and innovation – and to challenge conventional wisdom through unexpected strategies. The new vision draws inspiration from the rich legacies of both […]

Toyota to Invest a Half Billion Dollars in Self Driving Cars with Uber

California's Prop 22 Would Allow Ride Share Drivers to Remain Independent Contractors

Toyota Motor Corporation will invest $500 million in Uber to work in conjunction on developing self-driving cars, a bid by both companies to catch up to rivals in the highly competitive autonomous driving business. Toyota, one of the world’s largest carmakers, and Uber Technologies Inc, the leading ride-hailing service, are widely seen as lagging the […]

New York Jets Announce Partnership With Def Jam Recordings

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The New York Jets have announced a new partnership with Def Jam Recordings. The deal marks a collaboration between two iconic New York brands, focusing on three main elements: music, content and in-game experience. With the key role that music plays within the NFL and Def Jam’s commitment and passion for hip-hop culture, the partnership […]

Machine Gun Kelly Is The Newest Member Of The Reebok Family

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Reebok Signs Machine Gun Kelly… Ohio bred Machine Gun Kelly just released his third studio album and continues to make silent moves on the business side as he becomes the newest member of the Reebok family. Joining the likes of Teyana Taylor, Future, Rae Sremmurd and many more. In the campaign, he is seen styling […]

Nas’ ‘HSTRY’ Clothing Teams Up With the Ghostbusters Squad

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Nas and his ‘HSTRY’ clothing line have decided to team up with the Ghostbusters franchise to produce an exclusive collaboration. The collection will include long-sleeved sweatshirts, tees, jackets, hats and much more. Notable pieces in the line highlight key phrases and images from the film. In a video interview with Hypebeast, Nas shares his respect for […]