Label Execs Reveal How They Make Rappers Go Viral

California Wildfires Reaches Lil Pump's Backyard

They call it “The Pump Plan” based on the viral success of Florida Emcee “Lil Pump”. A formula for helping rappers go viral. A new report from Vulture examines how labels are snatching up viral sensations and cashing in big. WSo what’s the secret formula for getting rappers like XXXtentacion, Lil Pump and 6ix9ine to become […]

A-Lex Releases Layers, Vol. 1. Debuts ‘Goals’ ft. Musiq Soulchild


Layers Vol. 1 is a collaborative album that resembles the format of projects by DJ Khaled with feature-based content. Here A-Lex showcases his talents as both an artist and a producer. Layers represents the power that’s created when people come together. You might be strong alone but you’re still just one person. When you come […]

Jim Jones Talks New Album, Richmond Roughnecks AFL Team & Offering Kaepernick A Job

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Can Jim Jones’ knack for brand building make him a success in the Arena Football League? Stay tuned for the @RichRoughRiders Press Conference w/ Jim Jones presented on FB Live at 1pm! Follow us on Facebook! ? ? @jimjonescapo @MarvinJonesJets @LWOS_IndoorFB @ArenaBallTalk @AALFootball @arena_gridiron @TMZ @unlockingrva @RVAColiseum #RideWithUs #Ballin pic.twitter.com/s4KM2fkx2Z — Richmond Roughriders (@RichRoughRiders) December […]

Rapper Apathy Shows How Longevity Lives Underground


Words By Zoe Zorka In an industry overshadowed by one-hit wonders or short-career artists, few have managed to not just sustain a 20-year legacy, but to get better with each album dropped. Yet Apathy remains one of East Coast underground’s biggest hip-hop artists of the last two decades, partnering with some of the biggest names […]

2 Chainz Sued by Rolls-Royce

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Atlanta rapper 2 Chainz is in hot water for failure to pay off his high-end vehicle, a Rolls-Royce Phantom Drophead. Highline Holdings Group is reportedly suing the rapper for defaulting on a payment agreement where he allegedly negotiated to pay $262,212 for the vehicle. However, according to court documents obtained by TMZ, Chainz (born Tauheed […]

Style Sector: YG Announces The Relaunch Of 4 Hunnid Clothing

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Rapper YG teams up with creative director Gavin Mathieu to initiate the relaunch of the 4 Hunnid brand. YG plans to take this merch brand to another level and get the community involved. Mathieu says that he wants consumers to respect the overall originality and become more informed on the inspiration behind it. Check out […]

Young Thug Arrested In Atlanta Mall

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Thursday night [Dec.22] it was confirmed by police that Young Thug was arrested while shopping at an Atlanta mall. Officials responded to a stolen car report in the mall parking lot leading them inside for more investigating according to ENews. The police then noticed the rapper whose real name is Jeffrey Lamar Williams, among the many […]

Take a Look at E-40’s “Savage” featuring B-Legit and Jazze Pha


Rapper E-40 has delivered on what is the first single video from his forthcoming The D-Boy Diary Book 1 & The D-Boy Diary Book 2 albums: a 42-track project slated for release on Nov. 18, 2016. Featuring B-Legit and Jazze Pha, “Savage” is only the latest from the veteran emcee, who’s managed to maintain his relevance with […]

Style Sector: An Exclusive Fashion Interview With Chief Keef


  Highlighting this week’s street fashion in Hip-Hop; Style Sector meets up with Chicago rapper Chief Keef, for an exclusive video interview and editorial on his personal style. Advertisement Credits Creative Director: VENUS ROSE CD/Fashion Director: ALEXIS NADIRA Video/Photo Director: FABIAN P. Assistant Director: JOERESE ANDERSON 

Take The ‘Stairs’ To Dubai With Brooklyn’s G4SHi

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In a cultural landscape desperately seeking authenticity, talent and genuine passion, Brooklyn’s G4SHi is leading a revolution entirely his own, with both middle fingers up and his signature gold-adorned grin gleaming. Unapologetically himself, the young musician has fought battles and overcome challenges that permanently separate him from the pack, drawing from his experiences to help […]

On The Rise: Flo Kennedy Is Living Out Her Destiny As A Lyricist


Flo Kennedy, a 22-year-old emcee from Harlem, is cultivating an air of vulnerability and passion that in turn is resulting in some of her most creative and honest work to date. While her new EP, titled The He(art), has been a long time in the making, her debut collection of tracks makes for an impressive […]

Chance The Rapper Releases Customizable ‘Coloring Book’ Merch

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Chance the Rapper blessed the streets with his highly anticipated Coloring Book mixtape this past Thursday. To give the fans more to be happy about, he released some new, customizable merchandise. That’s right, fans can customize their own shirts, hoodies and hats tricked out with Chance insignia. The collection features hoodies, graphic tees, symbol accessories and much more. On […]

On The Rise: Atlanta’s New Talent Supa Peach Is A Triple Threat


SUPA PEACH is a multi-talented young entertainer based in Atlanta, GA who has quickly gained popularity through her growing social media outlets. Actively rapping, singing, dancing and modeling, SUPA PEACH gained enough exposure to be featured on Lifetime’s The Rap Game show. This reality competition gave her even more exposure and an opportunity to compete […]

Kendrick Lamar Does Spoken Word In New Reebok Commercial


Kendrick Lamar teamed up with Reebok earlier this year for the Kendrick Lamar Classic Leather. Reebok has just released a commercial for the shoe where Kendrick is shown doing spoken word for self-expression. He’s seen sitting down in an empty mansion, giving the world a piece of his mind. The commercial was directed by Colin […]