Reebok Classic

Reebok Classic Gives the Aztrek Sneaker a Proper Relaunch With Help From ’90s Vintage Collector Influencers

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After Lil Yachty helped relaunch the Reebok Aztrek last week, we’re now seeing a full activation behind the ’90s silhouette, featuring influencers with their own collection of vintage ‘Bok gear to show off for the official “Aztrek: 90s Re-Run” campaign. Advertisement With popular social tastemakers like Jay Versace, Sara Gourlay of Frankie Collective and For […]

Reebok Updates the 3D Opus to Unveil the New 3D OP.LITE

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Reebok came with some heat when they dropped the 3D Opus silhouette back in 1998, and now the brand is back to do the same 20 years later with the debut of the 3D OP.LITE. Advertisement The innovative updates take shape with the futuristic silhouette, which packs a lightweight build and bootie construction. The name […]

UK R&B Sensation Mahalia Models the Reebok Classic Rapide FW18 Campaign

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After getting a look last week at the recently relaunched Reebok Rapide silhouette, the global sportswear stalwart is rolling out the shoe with a full editorial campaign fronted by rising U.K. R&B star Mahalia. Advertisement Taking us to her native streets of East London for the lookbook, Mahalia looks straight up stunning with the ’90s […]

Bodega Bamz, Saweetie and More Help Roll Out the Reebok Classic ‘Alter The Icons’ Collection

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Reebok Classic is all about celebrating, well, the classics! Today, linking with Foot Locker for a special in-store experience, the sportswear stalwart launches its new “Alter the Icons” campaign, giving the ultimate rework to some classic silhouettes with help from Hip-Hop’s most promising emerging MCs. Advertisement The activation gets help on the rollout from rap […]

Is the Reebok ‘3:AM’ Collab Reppin’ The Nola The Right Way?

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Words by Kyra Donahoo    Advertisement All my girls from the 504 need to drop it down right now for this dope collaboration from the powerhouses Reebok Classic x Footlocker. The “3:AM” collection series is dedicated to the culture of New Orleans and was captured by notable creatives from the area in photographer Polo Silk, […]

Take a Look at the Curren$y x Reebok Classic Question Available Today

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After getting a preview from Curren$y himself not too long ago, the New Orleans rapper’s collaboration with Reebok is finally here, and we’ve got your best look at the silhouette. Spitta’s affinity for fly cars plays a huge part in the shoe’s overall inspiration, even down to the innovative heel jewel made out of moulded […]

Lil Yachty, Teyana Taylor, Rae Sremmurd Pioneer Reebok’s New ‘Always Classic’ Campaign

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Reebok just revealed their Always Classic campaign in honor of their Spring/Summer 2018 collection. Reebok’s widespread unveiling caters to the brand’s Franchise Four collective styles which include the Freestyle Hi, Classic Leather, Club C and Workout Plus. To represent the quintessential essence of these particular silouhettes, Reebok united audacious style icons Lil Yachty, Rae Sremmurd, […]

Gucci Mane Collabs With Reebok on New Workout Kicks

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Words by Jasmine Johnson Reebok Classic hosted a private event in where they picked Gucci Mane, as a brand ambassador, for his Workout Plus sneaker. They hosted an event to celebrate the partnership of the two working together. The Atlanta rapper met with his fans by taking pictures with them, signing autographs and chatting with […]

Style Sector: Reebok Classic x Melody Ehsani Launch SS17 Collection

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Reebok Classic and longstanding partner Melody Ehsani return for Spring/Summer to release a collection celebrating female empowerment and women of color, reimagining street wear staples such as jumpsuits, t-shirts and dresses alongside Reebok’s Princess sneaker silhouette. Drawing upon Melody’s personal experience as a strong-willed female and her understanding of the American street scene, the collection […]

Reebok Announces Larger Release For The Curren$y Club C

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Reebok has announced two product collabs, and a wider release of the Club C with global artist, Curren$y. The Reebok Classic x Jet Life Club C 85, and an announcement for the launch of the Reebok Classic x Mita Workout Low Clean. The Reebok Classic x Jet Life Club C 85 was originally launched during an […]

Teyana Taylor Announces New Partnership With Reebok Launch Of Freestyle Campaign

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Today [Jan 25th] Reebok announces the newest member of the Reebok family with the appointment of R&B artist, dancer, actress, and famed sneakerhead Teyana Taylor. Taylor will join Reebok for a long-term partnership and will re-release the Reebok Classic Freesyle Hi. As the first fitness sneaker designed for women, Taylor embodies the stylish and athletic […]

Reebok Classic x Rimo Reimagine Cultural Capitals

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For Spring/Summer ‘17 Reebok Classic is taking sneakerheads through a journey of the past three decades which will explore the cultural status of Reebok’s most well–known Fitness Heritage models in partnership with Tokyo based illustrator, Rimo.   The art is inspired by a cultural influence and style legacy of the Freestyle and Workout sneakers, Tokyo based illustrator, Rimo will capture the diversity of […]

Kick’d Out: Reebok Classic x Kendrick Lamar Club C Capsule

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Reebok Classic continues to build creative partnerships with the upcoming launch of the Reebok Classic x Kendrick Lamar Club C Capsule.  Kendrick added his unique style and message from his experiences creating this shoe. The inspiration comes directly from his latest album focusing on the themes of anonymity and abstraction while also calling unity. The shoe […]