After getting a look into the worlds of up and coming Hip-Hop stars Jay IDK and Bodega Bamz for the ongoing “Alter The Icons” activation by Reebok, rising female emcee Saweetie is the latest from the campaign to show us her unconventional rise in the rap game. Visit streaming.thesource.com for more information Advertisement Taking us […]
After Lil Yachty helped relaunch the Reebok Aztrek last week, we’re now seeing a full activation behind the ’90s silhouette, featuring influencers with their own collection of vintage ‘Bok gear to show off for the official “Aztrek: 90s Re-Run” campaign. Visit streaming.thesource.com for more information Advertisement With popular social tastemakers like Jay Versace, Sara Gourlay […]
After the initial launch of Reebok’s ‘Alter The Icons’ campaign earlier this summer, the brand is now giving individual profiles on the stars featured in the activation, with emerging MC Bodega Bamz getting the latest spotlight. Visit streaming.thesource.com for more information Advertisement Similar to the profile featuring Jay IDK we saw last month, Bamz guides […]
Reebok came with some heat when they dropped the 3D Opus silhouette back in 1998, and now the brand is back to do the same 20 years later with the debut of the 3D OP.LITE. Visit streaming.thesource.com for more information Advertisement The innovative updates take shape with the futuristic silhouette, which packs a lightweight build […]
After getting the initial announcement and drop for the Reebok Classic “Alter the Icons” campaign last month, we’ve got another set arriving today with emerging rapper Jay IDK helping to kick things off. Visit streaming.thesource.com for more information Advertisement As one of the five MCs helping to spearhead this launch — Bodega Bamz, Lil Baby, […]
After getting a look last week at the recently relaunched Reebok Rapide silhouette, the global sportswear stalwart is rolling out the shoe with a full editorial campaign fronted by rising U.K. R&B star Mahalia. Visit streaming.thesource.com for more information Advertisement Taking us to her native streets of East London for the lookbook, Mahalia looks straight […]
Reebok Classic is all about celebrating, well, the classics! Today, linking with Foot Locker for a special in-store experience, the sportswear stalwart launches its new “Alter the Icons” campaign, giving the ultimate rework to some classic silhouettes with help from Hip-Hop’s most promising emerging MCs. Visit streaming.thesource.com for more information Advertisement The activation gets help […]
Words by Kyra Donahoo Visit streaming.thesource.com for more information Advertisement All my girls from the 504 need to drop it down right now for this dope collaboration from the powerhouses Reebok Classic x Footlocker. The “3:AM” collection series is dedicated to the culture of New Orleans and was captured by notable creatives from the […]
After getting a preview from Curren$y himself not too long ago, the New Orleans rapper’s collaboration with Reebok is finally here, and we’ve got your best look at the silhouette. Visit streaming.thesource.com for more information Spitta’s affinity for fly cars plays a huge part in the shoe’s overall inspiration, even down to the innovative heel […]
Reebok just revealed their Always Classic campaign in honor of their Spring/Summer 2018 collection. Visit streaming.thesource.com for more information Reebok’s widespread unveiling caters to the brand’s Franchise Four collective styles which include the Freestyle Hi, Classic Leather, Club C and Workout Plus. To represent the quintessential essence of these particular silouhettes, Reebok united audacious style […]
Words by Jasmine Johnson Visit streaming.thesource.com for more information Reebok Classic hosted a private event in where they picked Gucci Mane, as a brand ambassador, for his Workout Plus sneaker. They hosted an event to celebrate the partnership of the two working together. The Atlanta rapper met with his fans by taking pictures with them, […]
Reebok Classic officially welcomes international supermodel, actress and fitness maven Jasmine Sanders (@golden_barbie) as one of its newest faces for the Reebok brand, joining the likes of Gigi Hadid, Teyana Taylor and Future. Visit streaming.thesource.com for more information Adored by her millions of social media followers, Sanders will serve as the face of Reebok’s Women’s […]
Reebok Classic and longstanding partner Melody Ehsani return for Spring/Summer to release a collection celebrating female empowerment and women of color, reimagining street wear staples such as jumpsuits, t-shirts and dresses alongside Reebok’s Princess sneaker silhouette. Visit streaming.thesource.com for more information Drawing upon Melody’s personal experience as a strong-willed female and her understanding of the […]
Today [Jan 25th] Reebok announces the newest member of the Reebok family with the appointment of R&B artist, dancer, actress, and famed sneakerhead Teyana Taylor. Visit streaming.thesource.com for more information Taylor will join Reebok for a long-term partnership and will re-release the Reebok Classic Freesyle Hi. As the first fitness sneaker designed for women, Taylor […]
Reebok Classic continues to build creative partnerships with the upcoming launch of the Reebok Classic x Kendrick Lamar Club C Capsule. Visit streaming.thesource.com for more information Kendrick added his unique style and message from his experiences creating this shoe. The inspiration comes directly from his latest album focusing on the themes of anonymity and abstraction while […]
