SOURCE SPORTS: Reebok and Justin Fields Announce Exciting Long-Term Partnership


Reebok, the iconic sports and culture brand, is thrilled to announce a long-term partnership with Justin Fields, the electrifying American Football star. This exciting collaboration marks the official start of Reebok’s long-term strategy to reestablish its presence in team sports, with plans for expanding its roster of athletes, increasing engagement in sports culture, and introducing […]

Reebok Unveils ‘FOMO Is Dead’ Collection of Meant-to-be-Worn Sneakers

Reebok Unveils 'FOMO Is Dead' Collection of Meant to be Worn Sneakers

Reebok has unveiled its latest footwear and apparel collection, titled “FOMO Is Dead,” emphasizing durability and a lived-in aesthetic. Breaking away from the classic pristine white sneakers, this line reminds sneaker enthusiasts that shoes are meant to be worn and enjoyed rather than being kept as display pieces. Visit for more information The FOMO […]

Reebok Unveils Chapter 2 of New ‘Pump Universe’ Reimagined Sneakers

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Reebok aimed to reimagine the tales behind its most storied sneakers with the release of “Pump Universe” this past February, fusing their unique design cues and placing its storied custom-fit Pump technology at the forefront. In “Chapter 1,” Allen Iverson’s Question Mid and Shaq’s patented Shaq Attaq were reimagined in exciting ways for the tennis […]

Reebok Creates ‘Pump Universe’ Out of Most Historic Lines of Sneakers

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Reebok has released “Pump Universe,” a revisionist footwear collection that reimagines its most iconic historical sneakers, on the 32nd anniversary of Dee Brown’s historic ‘no-look’ dunk contest performance that launched the brand’s “Pump” technology into prominence. “Pump Universe” volume one, starring Question Pump and Shaq Victory Pump, will be available on and the Foot […]

It’s a Wrap for Cardi B and Reebok

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After a four-year partnership, Cardi and Reebok are wrapping up their partnership. Visit for more information Reebok CEO Todd Krinsky stated that the partnership with Cardi has proudly pushed boundaries and have put an emphasis on inclusivity and self- expression. He went on to say, “we’re so grateful for our partnership with Cardi over […]

Nicole McLaughlin and Reebok Reunite for Club C Geo Mid

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Reebok and former Reebok designer Nicole McLaughlin presents her interpretation of the Club C Geo Mid, one of Reebok’s newest women’s shapes. Earlier this season, the silhouette made its debut as a mid-cut variation of the well-liked Club C Double Geo, which debuted in 2021. Visit for more information Following her start at Reebok […]

CONCEPTS Unveil Reebok Questions Collaboration That Honors 96 Draft Class

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Reebok and Concepts, a Boston-based retailer of sneakers and streetwear, have announced its joint Question Mid collection, which pays homage to Allen Iverson’s 1996 draft class, his first signature shoe, and the year Concepts opened its first location. Before its broader release on October 22 via and select stores, the Concepts x Reebok Question […]

Reebok and Panini America Collaborate on Limited-Edition Question Sneaker

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Reebok and iconic sports car brand Panini has teased their collaboration, creating a limited-edition Question Mid “Blue Dazzle Prizm.” Visit for more information The promo sneaker has the Prizm parallel treatment all over Allen Iverson’s ’07 Denver player-edition model. Each package also comes with an exclusive gold vinyl “Mile High” Iverson trading card, which […]

Reebok to Release ‘Shaq Attaq’ Sneaker to Celebrate 30th Anniversary of Shaq’s First Signature Shoe

Reebok to Release 'Shaq Attaq' Sneaker to Celebrate 30th Anniversary of Shaq's First Signature Shoe

Reebok has announced that Shaquille O’Neal’s coveted “Shaq Attaq” sneaker will make a comeback on September 23. This comes as Reebok continues to highlight its extensive basketball archive through the likes of Allen Iverson’s Question and Answer lines, the revolutionary Hurrikaze and Hurrikaze II, Dee Brown’s Pump Omni Zone II, and more. Visit for […]

Reebok Reveals the New LX2200 Scheduled for Sept. 1 Drop

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Reebok has officially announced a September 1 release date for the brand-new LX2200, a contemporary take on one of its most recognizable running shoes, the LX8500. Visit for more information In 1985, Reebok released the LX8500, a high-end runner. The all-new LX2200, which debuts in autumn 2022, is inspired by that same design and […]

Reebok to Introduce ‘Answer to No One’ Colorway of Question Mid

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A fresh and modern colorway of Allen Iverson’s renowned basketball shoe, the Question Mid “Answer to No One,” will be released on September 1 by Reebok. Visit for more information This rendition of Iverson’s first signature shoe, which debuted with a corresponding retro clothing line, features multicolor detailing on a chalk upper, a bespoke […]

Reebok to Release Question Mid “Blue Toe” from Allen Iverson’s Rookie Year

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Reebok has formally announced that their iconic Question Mid “Blue Toe,” a notable colorway of Allen Iverson’s first trademark basketball shoe that debuted during his outstanding ’96–97 rookie season, will make a comeback on August 19. Visit for more information The first Reebok Question Mid would debut in 1996 at the center of a […]

SNEEZE and Reebok Team for New LT Court Pack

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Following the announcement of their original collaboration in 2020, Reebok and street culture outlet SNEEZE Magazine have collaborated on two editions of the LT Court sneaker that are inspired by classic ’90s skate sneakers. The SNEEZE x Reebok LT Court ($120, GW9607/GW9514) will be exclusively sold by SNEEZE starting on July 8 and will then […]

Reebok to Re-Release Iconic Answer IV Worn by Allen Iverson in 01 Finals


The first re-release of this specific black/white player-exclusive Answer IV since the 2001 season has been confirmed by Reebok. The 2001 game 5 Answer IV will release on June 24. Visit for more information The shoe, which was a direct colorway reissue of Iverson’s pair from the 2001 finals game 5, was launched globally […]

BBC and Reebok Continue Partnership with Zig Kinetica II in OG ‘Digi-Camo’ Print

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Reebok and Billionaire Boys Club (BBC) have announced the continuation of their long-standing partnership with the new Reebok x BBC Zig Kinetica II ($150, GX1313). The BBC’s take on the developing lifestyle runner is inspired by historical military attire and pays homage to the brand’s distinctive digital camouflage (‘Digi-Camo’) design. Visit for more information […]

Allen Iverson’s 54-Point Game to be Celebrated with Reebok Answer IV Sneaker

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Allen Iverson’s 54-point game is set to be immortalized in the classic silhouette of the Reebok Answer IV. Dubbed the Answer IV “54” points, the new sneaker will be released at and select retailers. Visit for more information Allen Iverson would put on an amazing game-high 54-point scoring outburst – one of the […]

Reebok Brand Sold for $2.5 Billion to Authentic Brands Group

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Master P’s bid for Reebok was not the winner and now Adidas has sold the brand to Authentic Brands Group. Visit for more information The German sportswear company came to an agreement with ABG for $2.5 billion. A majority of the sale will be paid in cash, Sole Collector reports. “Reebok has been a […]