Reebok to Re-Release Iconic Answer IV Worn by Allen Iverson in 01 Finals


The first re-release of this specific black/white player-exclusive Answer IV since the 2001 season has been confirmed by Reebok. The 2001 game 5 Answer IV will release on June 24. Visit for more information The shoe, which was a direct colorway reissue of Iverson’s pair from the 2001 finals game 5, was launched globally […]

BBC and Reebok Continue Partnership with Zig Kinetica II in OG ‘Digi-Camo’ Print

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Reebok and Billionaire Boys Club (BBC) have announced the continuation of their long-standing partnership with the new Reebok x BBC Zig Kinetica II ($150, GX1313). The BBC’s take on the developing lifestyle runner is inspired by historical military attire and pays homage to the brand’s distinctive digital camouflage (‘Digi-Camo’) design. Visit for more information […]

Allen Iverson’s 54-Point Game to be Celebrated with Reebok Answer IV Sneaker

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Allen Iverson’s 54-point game is set to be immortalized in the classic silhouette of the Reebok Answer IV. Dubbed the Answer IV “54” points, the new sneaker will be released at and select retailers. Visit for more information Allen Iverson would put on an amazing game-high 54-point scoring outburst – one of the […]

Reebok Brand Sold for $2.5 Billion to Authentic Brands Group

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Master P’s bid for Reebok was not the winner and now Adidas has sold the brand to Authentic Brands Group. Visit for more information The German sportswear company came to an agreement with ABG for $2.5 billion. A majority of the sale will be paid in cash, Sole Collector reports. “Reebok has been a […]

[WATCH] Reebok and Kerby Jean-Raymond Premiere ‘CrateMaster’ Documentary About Impact of Youth Basketball in the Inner City

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Reebok and Kerby Jean-Raymond, Vice President of Creative Direction, officially premiere CrateMaster, a narrative short film profiling grassroots inner-city basketball and the community of youth who build the game from the ground up. Visit for more information Directed by Jean-Raymond and filmed in Brownsville, within NY’s Brooklyn borough, CrateMaster fittingly cast area residents on screen, offering the community a stage to tell […]

Cardi B x Reebok Debut New “Mommy & Me” Video And Footwear

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Following up after Mother’s Day weekend, Cardi B and Reebok are excited to introduce the all-new “Mommy & Me” capsule footwear collection. Visit for more information In honor of the launch, and reflecting on recent years as a new mom, Cardi wanted to share some advice with her fans that has helped her through […]

Cardi B Launches First Apparel Collection In Partnership With Reebok

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Today, Reebok is proud to announce its first-ever apparel collection with the legendary Cardi B. The Summertime Fine Collection, officially dropping on April 23, will launch alongside matching footwear colorways of the Cardi B Club C, and aims to empower women to remain true to themselves. Visit for more information A collaborative effort between […]

Adidas Is Officially Selling Struggling Reebok Brand

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Fifteen years after buying Reebok, Adidas is parting ways with the brand. Visit for more information Adidas announced on Tuesday that it plans to sell or spin-off Reebok as part of a new five-year strategy. Reebok’s net sales fell 7% in the third quarter of 2020 and 44% the quarter prior. Adidas bought Reebok […]

Reebok and Cardi B Drop First-Ever Footwear Collection

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Reebok is proud to announce its first-ever footwear collection with the ever-iconic Cardi B.  The collection, officially dropping on November 13, amplifies a collective mission to inspire women through self-expression and remaining unapologetically true to oneself.  Visit for more information To celebrate the next chapter of her partnership with Reebok, Cardi B has redesigned […]

Cardi B Launches Her First Ever Reebok Footwear Collection

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Cardi B posted a new photo to her Instagram account this weekend teasing a limited early release of her all-new sneaker with Reebok for her birthday. Visit for more information The Club C Cardi seen in the photo was by a dystopian world, the new Club C Cardi sneaker was designed to be unapologetically in your face, […]

Reebok Names Pyer Moss Founder Kerby Jean-Raymond as Vice President of Creative Direction

Reebok Names Pyer Moss Founder Kerby Jean-Raymond as Vice President of Creative Direction

The creator and designer of Pyer Moss, Kerby Jean-Raymond, has been named the Vice President, Creative Direction for Reebok. Visit for more information The announcement was made on Twitter and continues the relationship of Jean-Raymond and Reebook, which started with the Reebok by Pyer Moss collection for years ago. In his new role, Jean-Raymond […]

Philly Dominicana Artist Distortedd Collabs With Reebok InstaPump Fury


Dominican Philly graphic designer Distortedd, also known as Anhia Santana, has collaborated with Reebok for her version of the InstaPump Fury shoes. Reebok released a description of the design, calling it “Fluid and fresh”. The sneakers are said to reflect her creative vision as she works to break standards in the art world. Visit […]

Reebok’s ‘It’s A Man’s World’ Campaign Returns For Spring/Summer


A female-first brand, Reebok’s “It’s a Man’s World” campaign celebrates trailblazing women who are defying convention in male-dominated fields. Inspired by Reebok’s 2001 ad campaign ‘It’s A Woman’s World’ – which featured fearless, female superstars addressing cultural and gender stereotypes – the modern initiative addresses a powerful sentiment that remains as relevant now as it […]

Watch Cardi B Twerk At Your Doorstep In Latest Reebok Shoe Ad

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Cardi B has once again teamed up with Reebok for another modernized pair of sneakers. On Thursday, the mega footwear corporation released a 59-second ad featuring the “Please Me” rapper in a runway show taking place on a customer’s doorstep. Visit for more information The ad is shown through the lens of a home […]

Reebok Releases ‘Tom And Jerry’ Collaboration Sneaker


Reebok, in partnership with Warner Bros. Consumer Products, debuted its highly anticipated collaboration with beloved television cartoon series, Tom & Jerry. Visit for more information The result: a footwear and apparel collection for adults, kids, and toddlers that unites Reebok’s iconic styles and Tom & Jerry’s’ classic, Saturday-morning cartoon heritage, available online and at select retailers […]