Reebok, the iconic sports and culture brand, is thrilled to announce a long-term partnership with Justin Fields, the electrifying American Football star. This exciting collaboration marks the official start of Reebok’s long-term strategy to reestablish its presence in team sports, with plans for expanding its roster of athletes, increasing engagement in sports culture, and introducing […]
Reebok has unveiled its latest footwear and apparel collection, titled “FOMO Is Dead,” emphasizing durability and a lived-in aesthetic. Breaking away from the classic pristine white sneakers, this line reminds sneaker enthusiasts that shoes are meant to be worn and enjoyed rather than being kept as display pieces. Visit streaming.thesource.com for more information The FOMO […]
Reebok aimed to reimagine the tales behind its most storied sneakers with the release of “Pump Universe” this past February, fusing their unique design cues and placing its storied custom-fit Pump technology at the forefront. In “Chapter 1,” Allen Iverson’s Question Mid and Shaq’s patented Shaq Attaq were reimagined in exciting ways for the tennis […]
Reebok has released “Pump Universe,” a revisionist footwear collection that reimagines its most iconic historical sneakers, on the 32nd anniversary of Dee Brown’s historic ‘no-look’ dunk contest performance that launched the brand’s “Pump” technology into prominence. “Pump Universe” volume one, starring Question Pump and Shaq Victory Pump, will be available on Reebok.com and the Foot […]
After a four-year partnership, Cardi and Reebok are wrapping up their partnership. Visit streaming.thesource.com for more information Reebok CEO Todd Krinsky stated that the partnership with Cardi has proudly pushed boundaries and have put an emphasis on inclusivity and self- expression. He went on to say, “we’re so grateful for our partnership with Cardi over […]
Reebok and former Reebok designer Nicole McLaughlin presents her interpretation of the Club C Geo Mid, one of Reebok’s newest women’s shapes. Earlier this season, the silhouette made its debut as a mid-cut variation of the well-liked Club C Double Geo, which debuted in 2021. Visit streaming.thesource.com for more information Following her start at Reebok […]
Reebok and Concepts, a Boston-based retailer of sneakers and streetwear, have announced its joint Question Mid collection, which pays homage to Allen Iverson’s 1996 draft class, his first signature shoe, and the year Concepts opened its first location. Before its broader release on October 22 via Reebok.com and select stores, the Concepts x Reebok Question […]
Reebok and iconic sports car brand Panini has teased their collaboration, creating a limited-edition Question Mid “Blue Dazzle Prizm.” Visit streaming.thesource.com for more information The promo sneaker has the Prizm parallel treatment all over Allen Iverson’s ’07 Denver player-edition model. Each package also comes with an exclusive gold vinyl “Mile High” Iverson trading card, which […]
Reebok has announced that Shaquille O’Neal’s coveted “Shaq Attaq” sneaker will make a comeback on September 23. This comes as Reebok continues to highlight its extensive basketball archive through the likes of Allen Iverson’s Question and Answer lines, the revolutionary Hurrikaze and Hurrikaze II, Dee Brown’s Pump Omni Zone II, and more. Visit streaming.thesource.com for […]
Reebok has officially announced a September 1 release date for the brand-new LX2200, a contemporary take on one of its most recognizable running shoes, the LX8500. Visit streaming.thesource.com for more information In 1985, Reebok released the LX8500, a high-end runner. The all-new LX2200, which debuts in autumn 2022, is inspired by that same design and […]
A fresh and modern colorway of Allen Iverson’s renowned basketball shoe, the Question Mid “Answer to No One,” will be released on September 1 by Reebok. Visit streaming.thesource.com for more information This rendition of Iverson’s first signature shoe, which debuted with a corresponding retro clothing line, features multicolor detailing on a chalk upper, a bespoke […]
Reebok has formally announced that their iconic Question Mid “Blue Toe,” a notable colorway of Allen Iverson’s first trademark basketball shoe that debuted during his outstanding ’96–97 rookie season, will make a comeback on August 19. Visit streaming.thesource.com for more information The first Reebok Question Mid would debut in 1996 at the center of a […]
Following the announcement of their original collaboration in 2020, Reebok and street culture outlet SNEEZE Magazine have collaborated on two editions of the LT Court sneaker that are inspired by classic ’90s skate sneakers. The SNEEZE x Reebok LT Court ($120, GW9607/GW9514) will be exclusively sold by SNEEZE starting on July 8 and will then […]
The first re-release of this specific black/white player-exclusive Answer IV since the 2001 season has been confirmed by Reebok. The 2001 game 5 Answer IV will release on June 24. Visit streaming.thesource.com for more information The shoe, which was a direct colorway reissue of Iverson’s pair from the 2001 finals game 5, was launched globally […]
Reebok and Billionaire Boys Club (BBC) have announced the continuation of their long-standing partnership with the new Reebok x BBC Zig Kinetica II ($150, GX1313). The BBC’s take on the developing lifestyle runner is inspired by historical military attire and pays homage to the brand’s distinctive digital camouflage (‘Digi-Camo’) design. Visit streaming.thesource.com for more information […]
Allen Iverson’s 54-point game is set to be immortalized in the classic silhouette of the Reebok Answer IV. Dubbed the Answer IV “54” points, the new sneaker will be released at Reebok.com and select retailers. Visit streaming.thesource.com for more information Allen Iverson would put on an amazing game-high 54-point scoring outburst – one of the […]
Reebok’s “Life is Not a Spectator Sport” theme and the aim of its youth physical activity program, BOKS, are reflected in the repaired playing field and a unique butterfly mural, which encourages kids to get active and connect with life and one another. In conjunction with Boys & Girls Clubs of America and non-profit Project […]
Coming off the heels of the massively successful launch of Reebok x Cardi B’s capsule collection ‘Let Me Be… In My World’ this summer, the iconic brand, and legendary artist are teaming up again for the second drop, ‘Let Me Be…In My World Nighttime’. The collection, inspired by Cardi’s Home of NYC at night, comes […]
Following the mass success of her first apparel collection, Reebok and Cardi B are thrilled to reveal the next chapter of their collaboration with the launch of an all-new apparel and footwear capsule collection this summer. Officially dropping today(August 30), the ‘Let Me Be…In My World’ capsule collection, launching alongside a new Cardi B Classic […]
Master P’s bid for Reebok was not the winner and now Adidas has sold the brand to Authentic Brands Group. Visit streaming.thesource.com for more information The German sportswear company came to an agreement with ABG for $2.5 billion. A majority of the sale will be paid in cash, Sole Collector reports. “Reebok has been a […]
