Fifteen years after buying Reebok, Adidas is parting ways with the brand. Visit streaming.thesource.com for more information Adidas announced on Tuesday that it plans to sell or spin-off Reebok as part of a new five-year strategy. Reebok’s net sales fell 7% in the third quarter of 2020 and 44% the quarter prior. Adidas bought Reebok […]
Master P is in negotiations to be co-owner of Reebok alongside ex-NBA guard, Baron Davis, according to Forbes. Visit streaming.thesource.com for more information Investors have been calling for Adidas CEO to sell the company even after four years of attempting to revitalize the brand. “I think Reebok is being undervalued. I left Nike as a […]
Reebok is proud to announce its first-ever footwear collection with the ever-iconic Cardi B. The collection, officially dropping on November 13, amplifies a collective mission to inspire women through self-expression and remaining unapologetically true to oneself. Visit streaming.thesource.com for more information To celebrate the next chapter of her partnership with Reebok, Cardi B has redesigned […]
Cardi B posted a new photo to her Instagram account this weekend teasing a limited early release of her all-new sneaker with Reebok for her birthday. Visit streaming.thesource.com for more information The Club C Cardi seen in the photo was by a dystopian world, the new Club C Cardi sneaker was designed to be unapologetically in your face, […]
The creator and designer of Pyer Moss, Kerby Jean-Raymond, has been named the Vice President, Creative Direction for Reebok. Visit streaming.thesource.com for more information The announcement was made on Twitter and continues the relationship of Jean-Raymond and Reebook, which started with the Reebok by Pyer Moss collection for years ago. In his new role, Jean-Raymond […]
Dominican Philly graphic designer Distortedd, also known as Anhia Santana, has collaborated with Reebok for her version of the InstaPump Fury shoes. Reebok released a description of the design, calling it “Fluid and fresh”. The sneakers are said to reflect her creative vision as she works to break standards in the art world. Visit streaming.thesource.com […]
With the new Reebok Origins Pack hitting shelves featuring new signature Allen Iverson sneakers, the brand is announcing they will cover all the college application fees for the rising senior class of Bethel High School. Iverson is a graduate of the school and the rising graduating class is 400 students. Visit streaming.thesource.com for more information […]
A female-first brand, Reebok’s “It’s a Man’s World” campaign celebrates trailblazing women who are defying convention in male-dominated fields. Inspired by Reebok’s 2001 ad campaign ‘It’s A Woman’s World’ – which featured fearless, female superstars addressing cultural and gender stereotypes – the modern initiative addresses a powerful sentiment that remains as relevant now as it […]
Cardi B has once again teamed up with Reebok for another modernized pair of sneakers. On Thursday, the mega footwear corporation released a 59-second ad featuring the “Please Me” rapper in a runway show taking place on a customer’s doorstep. Visit streaming.thesource.com for more information The ad is shown through the lens of a home […]
Reebok, in partnership with Warner Bros. Consumer Products, debuted its highly anticipated collaboration with beloved television cartoon series, Tom & Jerry. Visit streaming.thesource.com for more information The result: a footwear and apparel collection for adults, kids, and toddlers that unites Reebok’s iconic styles and Tom & Jerry’s’ classic, Saturday-morning cartoon heritage, available online and at select retailers […]
The new Premier Trail collection represents a progressive trail franchise with an expansive tech identity. It is the pinnacle of Reebok contemporary offering. Futuristic and fashion-forward yet familiar, its design marks the next chapter of Reebok into an exciting new form where contemporary running meets high end style, by creating an innovative take on an […]
Following their hit collaborative sneakers at ComplexCon Long Beach in 2019, Billionaire Boys Club is set to release the second iteration of the ZIG x BBCstyle, which features a unique sole built for athletic performance and an unmistakable Billionaire Boys Club favorite, moon surface print. Visit streaming.thesource.com for more information Highlighting the iconic BBC spaceman […]
Reebok has partnered with ARRAY, the media company and art collective founded by filmmaker Ava DuVernay, to host a celebration dedicated to the influential role of creative women in film during Hollywood’s biggest weekend. The event, to be held on Saturday, February 8, will include a quartet of free screenings of some of this year’s […]
Yesterday, Reebok revealed a new innovation in sustainable footwear as the brand unveils the Forever Floatride GROW, a plant-based performance shoe that rivals the best performance running sneakers on the market. Visit streaming.thesource.com for more information The plant-based running shoe, which will launch in Fall 2020, is an updated version of Reebok’s award-winning Forever Floatride Energy running shoe. The most significant sustainability advancement is the […]
Today, Reebok announces its partnership with famed music producer, WondaGurl, as part of its ‘It’s A Man’s World’ campaign. WondaGurl is the second female icon the brand has joined forces with for this campaign after Jazarei-Allen Lord’s custom club c drop. Visit streaming.thesource.com for more information After breaking into the music scene at 16, Ebony […]
Building on her partnership with Reebok that was first announced last year, rap superstar Cardi B helps to unveil the new “Meet You There” collection complete with a fresh range of unisex sportswear. Visit streaming.thesource.com for more information Advertisement The MYT campaign includes a lookbook and video component (seen above), the latter featuring our Bronx-bred […]
Reebok continues its innovative Alter The Icons campaign with a new collection of reworked classics, this time giving the Classic Leather, Workout Plus and Club C silhouettes a translucent twist. Visit streaming.thesource.com for more information Advertisement Launched during an iced-out event last week (seen above) that The Source was gladly able to attend — there […]
Whether it’s in OG “Citron” form or decked out in a Toy Story 4-inspired theme, the Instapump Fury will always remain a fan-favorite silhouette. Reebok is now experimenting with the design of its popular model once again for summer, this time opting for a print inspired by the linear look of carbon fiber. Visit streaming.thesource.com […]
The ever-stylish, ex-Spice Girl better known as Victoria Beckham returns to give us another offering from her collaborative partnership with Reebok. This time around, “VB” takes inspiration from her daily exercise routine and her posh days as a trained dancer. Visit streaming.thesource.com for more information Advertisement Similar to the debut Spring 2019 set that we […]
Toy Story 4 is officially in theaters this weekend! Visit streaming.thesource.com for more information For those who’ve been dying to see the latest sequel in the classic animated movie saga, this is a moment that many have been waiting on for the better part of a decade. To make the occasion feel extra special, BAIT […]
