Check Out Rick Ross’ Reebok Commercial

Reebok is taking their branding deeper into the urban lane. For example Rick Ross’ alignment with the brand which now features a commercial. Watch as Rozay stars in the new commercial spot for Reebok’s It Takes A Lot To Make A Classic. Advertisement  – Sean Lynch (@Kiddfuture)

Video: BTS Of Rick Ross’ Reebok Ad

  Now that Rick Ross is officially bringing Reebok Back he returned to his home town to shoot his new ad for the brand. The commercial will be for the Reebok Classic and for the title of the commercial it is called “It Takes A Lot To Make A Classic.”   Advertisement   -John McAuliffe […]

On The Set: Swizz Beatz Ft. A$AP Rocky – Street Knock

Swizz Beatz and A$AP Rocky linked up to finally film their “Street Knock” record. The video will have you seeing a lot of red, including a Lotus which appears to be the one Alica Keys was seen whipping around town. See below for more photos. – Sean Lynch (@Kiddfuture) Advertisement   Props: RR x NQM

NFL Reveals New Age Nike Uniforms

With the NFL’s new uniform sponsor being Nike opposed to the old sponsor Reebok, Nike and the NFL wasted no time in unveiling the new uniforms for the upcoming NFL season. The new changes to the uniforms are mostly in the material used in making the uniforms, and the visuals for the jerseys. According to […]

Nike Sues Reebok Over Tim Tebow Jerseys

Everybody wants some of the Tebow action.  Nike filed a lawsuit against Reebok for using Tebow’s name on Jets related apparel right after it was announced that Tebow was traded from the Denver Broncos to the New York Jets.  The Tebow trade occurred just before Nike replaced Reebok as the official supplier of NFL team […]

AMBUSH x Louis Vuitton 2012 Spring/Summer PLAYBUTTON

Limited to a production run of only 30 custom units, AMBUSH and Reebok solidify ties with Louis Vuitton for the unveiling of the duo’s Spring/Summer 2012 PLAYBUTTON project. The Ambush circular music players are imprinted with the Japanese label’s branding in red, black, blue, and white. Each PLAYBUTTON is packaged with a set of custom […]

Rick Ross Signs Official Endorsement Deal With Reebok

Reebok Back did wonders for all parties included. Today it was officially announced that Rick Ross has signed on with Reebok Classics for an endorsement deal. Back in July, Damion Presson Reebok’s product manager explained to SOHH what “Reebok Back” did for the company. “I think it was totally unexpected, I don’t think anyone expected that and that’s […]

Recap of Reebok Classics Events

Reebok Classics hosted a series of events leading up to this year’s Grammy’s at Milk Studios in Los Angeles, including the Reebok Classics Gifting Suite, the gallery opening of the Reebok  Presents Classic Photographs By Jonathan Mannion featuring performances by DJ Quik and Big Daddy Kane, as well a Reebok Presents An Artist Discussion with […]

Tyga Partners With Reebok And Shoots First Commercial

Tyga keeps his momentum going by signing a 7 figure deal with Reebok, after the deal was done Tyga shot his first commercial for the brand yesterday in Hollywood. Check the pictures from the shoot below while we wait for the commercial to air in March. Remember Careless World drops on February 21st, Rebook back. […]