Zaytoven, Metro Boomin and Sonny Digital Bring Atlanta Mayhem to NYC

AZimmerman Lively

Wildly influential, current titans of the music production game Metro Boomin, Sonny Digital and Zaytoven showed New York this past weekend how the South is running at a veritable position in the music industry on a global scale during a round table hosted by Red Bull Music Academy. Each developing a signature aesthetic and designating their […]

Lil Yachty, Yung Jake and Sonny Digital Provide an Artistic Statement at the MOMA


The night (Friday, April 29) ended with the striking Lil Yachty hanging out of a vehicle sunroof, relishing in the roaring approval of a pleased crowd as Museum staff clanged a gate down on satiated ticket holders exiting the building. A show rife with technicality, pregnant pauses and attempts by the event staff to restructure the setting, Yung Jake, ATL super […]

Phil Knights Advisor Explains How Nike Signed Michael Jordan

nike signed michael jordan

Sonny Vaccaro explains convincing MJ to sign with Nike on ESPN’s 30 for 30   Sonny Vaccaro is one of the most known leaders in the sneaker industry. He’s that guy who started the big trend of sneaker endorsements for college teams. He has worked with mutilple brands from Adidas to Nike and known as […]