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SOURCE LATINO: Fat Joe Is Now the New “OG” Creative Director of Hpnotiq

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Hpnotiq has always maintained a cool connection to Hip-Hop, as we saw a few years back when Cam’ron fronted its 2015 campaign. The blue-based beverage imprint has now tapped another Hip-Hop heavyweight to spearhead things for 2019, and this MC has plans to take the liquer company “all the way up.” Visit for more […]

J Balvin Becomes GUESS’ First Male Latino Lead With His New ‘Vibras’ Collection

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Following in the footsteps of fellow Latin pop star Jennifer Lopez, Colombian singing sensation J Balvin is partnering up with GUESS for a new capsule collection in honor of his chart-topping album Vibras. Visit for more information Advertisement Marking the brand’s first-ever celebrity campaign to feature a male of Latin descent as the face, […]

SOURCE LATINO: Puerto Rico Increases Hurricane Maria Death Toll to 2,975

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Officials in Puerto Rico now say 2,975 people died following Hurricane Maria – a devastating storm that struck the US island territory in September 2017. The revised death toll is nearly 50 times the previous estimate of 64. Visit for more information Governor Ricardo Rossello “accepted” the findings in a long-awaited independent investigation. The […]

Source Latino: Trinidad Cardona Goes For Broke in New Single ‘Dinero’

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Words by Nick Slay Visit for more information Looking at the Billboard charts, 2017 was a great year for Latin crossover artists and Trinidad Cardona plans to ride that wave with his new single “Dinero.” For Trinidad, it’s been a busy a year and we’re only one month in. The young latin singer/rapper who […]