sxsw 2016

Why “Live At The BBQ” Was One Of SXSW’s Livest Events

Music festivals and Hip Hop have always had an interesting relationship. Hip Hop only festivals such as A3C in Atlanta and the Brooklyn Hip Hop Festival present a different formula, but mainstream festivals by nature typically only feature a sprinkling of rap’s finest on top of their indie rock and electronic infused schedules. While this […]

[Interview]: Vans Celebrates 50 Years Of Sneaker Culture Around The Globe

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For those who want to get technical, Vans, the game-changing sneaker company-turned-creative-empire, has more years on Hip Hop, historically speaking. Therefore, it’s really interesting and inspiring to think about all the ways the brand intersects with the culture itself. Sneakers have always played an important role and a presence in the world surrounding rap music, and […]

Staff Picks: 15 Hip Hop Showcases To Roll Through This Year At SXSW

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Perhaps SXSW is slated for the same time every year solely so the acronym “March Madness” can hold another meaning, as it really is the best way to describe the annual festival. But for music, technology, film and food truck lovers, this isn’t the post-season—this marks a new beginning laying the groundwork for what is […]