Allen Iverson Teams with Al Harrington and Viola as First Talent Partner


Allen Iverson will join Al Harrington’s Viola as the first talent partnership for the purpose-driven cannabis brand. Visit for more information The industry-leading and scalable partnership will become a pillar of Viola’s growth plan and business initiatives. The Answer and Harrington will build among Harrington’s business initiatives and will start with a Viola strain […]

Cannabis Brand Viola Names T.I. Social Justice and Reform Ambassador

T.I. on Nick Cannon- Don't 'Villainize or Slander One of Our National Treasures

Viola, a nationwide leader in premium-quality cannabis products, announced Tip “T.I.” Harris as the company’s Social Justice and Reform Ambassador. Visit for more information The brand is founded by NBA veteran Al Harrington and is dedicated to producing ultra-premium products rooted in purpose with extensive social equity work done through its recently launched charity, […]

Viola Announces Viola Cares in Tandem with Root and Rebound Non-Profit

Viola Teams Up With Rebound e

Viola, a leading premium quality cannabis company founded by NBA veteran Al Harrington, has announced Viola Cares, the company’s official social equity initiative. Visit for more information The goal of Viola Cares is to result in more than 10,000 jobs, hundreds of new business and expand the industry diversity by increasing representation, facilitating community […]

Exclusive: Al Harrington and Ericka Pittman Talk Viola Brands Bringing Cannabis to All-Star Weekend and Company Expansion


With NBA All-Star hitting a city that is new to recreational cannabis in Chicago, Viola arrived, gathering some of the biggest stars in the city for the events. Visit for more information The premium brand is founded by former NBA star Al Harrington and named after his grandmother, Viola Harrington, who used cannabis for […]