Photo Recap: Allen Iverson Celebrates Arrival of VIOLA Collection in Las Vegas

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With the Iverson collection, specialized strains, limited-edition merchandise, and a visit from Al Harrington and Allen Iverson, Viola made its formal debut in Nevada. Visit for more information The People’s Champ offered love to fans, friends, and employees by signing autographs and embracing everyone who stopped by to support them. In contrast, friends of […]

VIola to Host 313 Day Concert Feat. Kash Doll, Babyface Ray, Sada Baby & More

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Viola is hosting the official 313 Day Concert at The Garden Theatre on March 13th to show her love for the city of Detroit. Visit for more information Ahead of the launch of Iverson ‘01 strain later this month, the leading Black-owned cannabis company, linked with 3Fifteen to throw a star-studded event for the […]

Allen Iverson Teams with Al Harrington and Viola as First Talent Partner


Allen Iverson will join Al Harrington’s Viola as the first talent partnership for the purpose-driven cannabis brand. Visit for more information The industry-leading and scalable partnership will become a pillar of Viola’s growth plan and business initiatives. The Answer and Harrington will build among Harrington’s business initiatives and will start with a Viola strain […]

Cannabis Brand Viola Names T.I. Social Justice and Reform Ambassador

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Viola, a nationwide leader in premium-quality cannabis products, announced Tip “T.I.” Harris as the company’s Social Justice and Reform Ambassador. Visit for more information The brand is founded by NBA veteran Al Harrington and is dedicated to producing ultra-premium products rooted in purpose with extensive social equity work done through its recently launched charity, […]

Viola Announces Viola Cares in Tandem with Root and Rebound Non-Profit

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Viola, a leading premium quality cannabis company founded by NBA veteran Al Harrington, has announced Viola Cares, the company’s official social equity initiative. Visit for more information The goal of Viola Cares is to result in more than 10,000 jobs, hundreds of new business and expand the industry diversity by increasing representation, facilitating community […]

Exclusive: Al Harrington and Ericka Pittman Talk Viola Brands Bringing Cannabis to All-Star Weekend and Company Expansion


With NBA All-Star hitting a city that is new to recreational cannabis in Chicago, Viola arrived, gathering some of the biggest stars in the city for the events. Visit for more information The premium brand is founded by former NBA star Al Harrington and named after his grandmother, Viola Harrington, who used cannabis for […]