G-Star And Their New F/W 2016 Campaign Is Here

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What is RAW? G-Star ask’s a question and that is “What is Raw?” “RAW is not a noun, RAW is a verb”, said co-owner Pharrell Williams, when asked the meaning of raw. The new campaign is telling a story of what exists beneath the brand and the people that make it popular. G-Star has created a […]

Nike Ad Proclaims Serena Williams Greatest Athlete Ever

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Nike steps it up a notch with the praise for Serena Williams Serena Williams once said that she didn’t want the word “female” thrown around when considering her greatness and what she’s done for tennis and sports in general— regardless of her gender. Looks like Nike agrees with her across the board. Nike is finishing […]

Pharrell Previews Pair Of His “Human Race” adidas NMD

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A drop date for the Pharrell Williams adidas “Human Race” NMD’s has not yet been released but to hold fans over for the expected launch, Pharrell was seen rocking a similar colorway of the adidas NMD on his personal Snapchat this morning [Thursday, July 7]. The pair is contrasted within a yellow and black colorway […]

[Images] Pharrell x Adidas Originals’ Pink Beach Spring/Summer Collection


Adidas teased their forthcoming collaboration with Pharrell earlier this week entitled the ‘Pink Beach’ collection. The collection features a variety of vibrant and riotous colors with naruto patterns incorporated into several pieces including two pairs of low-top Adidas slide-ins. The ‘Pink Beach’ collection is slated as one of Pharrell’s most creative and unique capsule collections […]

Pharrell Buys Back Billionaire Boys Club And Ice Cream

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  Pharrell Williams has took back what he started and wants to start where he left off. Him and his main guys have decided to take back BBC and Ice Cream which means some major projects must be on the way for the brands.  Financialinfo terms for the deal was not disclosed. An Iconix spokeswoman acknowledged […]

Serena Williams Rocks Her “OVO” Air Jordans


Drake hooked Serena up with them OVO’s tho!    Serena Williams is arguably one of the best athletes of our time, if not the best. She just might go down as the best tennis player to ever do it. I mean that’s a good enough argument going off what all she has accomplished in her […]

Nicholas Maggio Captures Portraits Of Pharrell Williams in adidas Originals

portraits of pharrell williams in adidas originals by nicholas maggio

Nicholas Maggio gets the pleasure of taking images for Skateboard P!    Skateboard P takes some time out of his busy work ethic to take some portraits with photographer Nicholas Maggio as he rocks his adidas Originals attire. He took the photos in a set blue room next to window blinds, each photo brings out a lost and […]