XO

Beyonce Released Her Self-Titled Surprise Album 4 Years Ago Today

Beyonce Released Her Self-Titled Surprise Album 4 Years Ago Today

Words by Jasmine Johnson Do you remember when Beyonce released a surprise visual album, and she shocked the whole industry? We do! Bey came out with her fifth self-titled album which was released four years ago today. The visual album had fourteen tracks and 17 visuals. It was inspired by a short film to illustrate […]

The Weeknd and Puma Collaborate A Military XO Boot

The Weeknd and Puma Collaborate A Military XO Boot

Words by Jasmine Johnson The Weeknd announced his partnership with Puma at a Las Vegas Trade Show of releasing a third annual XO Parallel sneaker boot. The line features sports-inspired pieces with a contemporary street look and feel, with oversized garments, cuts and sew pieces. Following up with a pair of an olive green last […]

Get The First Look At The Weeknd’s Puma XO Signature Shoe

The Puma XO has Finally been revealed. The Weeknd maintains his busy schedule and also has time to expand his brand. Today, we are introduced to the star’s newest addition with Puma. The creation comes dawned in a leather cream-like high-top silhouette with a zippered heel. The midsole on the boot is tremendously thick and […]

Watch Nav’s New Video “Good For It”

XO’s newcomer Nav has been making noise for a minute now. His rise to stardom has been no mystery every since he announced his signing with The Weeknd‘s XO label. Then soon following it up with “Some Way” featuring his label boss. Not to forget his self-titled project NAV. The 11 tracks long project included […]

Watch The Weeknd’s Star-Studded Music Video For “Reminder”

What a way to celebrate your birthday! Today The Weeknd turned 27 and decided to treat the fans with a brand new music video for his track “Reminder.” Directed by Toronto collective Kid Studio. The video is totally star-studded with cameos from Drake, A$SAP Rocky, Travi$ Scott, YG, French Montana, Belly, Nav, Derek Wise, DSTRY […]

The Weeknd Celebrates ‘House Of Balloons’ With Limited Capsule Collection

The Weeknd has come a long way since his initial mixtape, House of Balloons dropped five years ago today [March 21]. Celebrating the anniversary of the masterpiece, the artist will gift his fans with a limited capsule collection. The collection features two short sleeve T-shirts, two long sleeve T-shirts and a clean all-white New Era snapback. The […]

Derek Wise Debuts “Glam Wave”

Toronto’s Derek Wise had one heck of a year. From releasing various records to being a notorious topic of your favorite magazine, Wise has built himself a reputation. Who was also recently seen in Future‘s music video “Colossal”. The XO rapper finishes the year off with Glam Wave which consists of three brand new songs […]

Watch The Weeknd’s New Video, “The Hills”

After teasing it at festivals nationwide, The Weeknd finally lets loose his new banger The Weeknd‘s mainstream career got off to a sputtering start, but in 2015, he’s hit his stride in marvelous fashion. Riding off the success of “Often,” the non-album single he dropped last year that bowed out at #6 on the R&B […]

Stream Toronto Artist Derek Wise’s New Track “Hunnid”

Derek Wise keeps it a “hunnid” on his brand new track. Toronto artist and XO affiliate, Derek Wise returns with a brand new track titled “Hunnid”. Production credit goes to MOSTHIGH (producers of Drake’s “Star 67″), Christo Anesti and Geoff Wood. Without losing momentum, the Toronto rapper has been releasing dark and gritty afterhours party […]

Toronto’s Derek Wise Drops “Settle Down” + “Purple Candy”

The sound always ensues from the realities of our surroundings. Toronto’s Derek Wise makes a glamorous return to the blogs with a bang. The Get Home Safe/XO artist drops “Settle Down” and “Purple Candy”. Only “Settle Down” is coming off his debut project Mom’s Basement. Both tracks are very much in pocket with Derek’s established […]