Starting Thursday, July 4, fans who submit a 10 second dance video clip themed after Pepsi’s latest TV commercial featuring Beyoncé may be eligible to win the chance to appear in a unique “super fan” music video choreographed by Beyoncé’s choreographer, Chris Grant. In addition, the eight grand prize winners will be flown to New York as Pepsi’s guests to meet Beyoncé for an unforgettable experience during “The Mrs. Carter World Tour” stop at the Barclays Center on August 4.
In addition to the grand prize elements, Pepsi also has a full range of supporting prizes, merchandise and Beyoncé concert tickets to give away through various social media channels and www.pepsi.com. The video submission portion of the campaign begins on July 4 and will run through August 8. The grand prize window for submission ends on July 20. For a complete listing of rules and for more information, please visit www.pepsi.com.
Pepsi debuted the Beyoncé spot entitled “Mirrors” on April 4. It was one of the first creative collaboration elements of the partnership between Beyoncé and Pepsi. Beyoncé and Pepsi enjoy a long-standing relationship that goes back more than a decade and includes groundbreaking, international campaigns in which she starred alongside Jennifer Lopez, David Beckham, P!nk and Britney Spears.