Since the release of her visual for lead single “Hello,” a few short weeks ago, Adele has probably been the most talked about artist in music. The video earned the honor of being the second fastest video to hit 100 Million views on YouTube. So of course, the sales projections for her highly anticipated 25 album were expected to be monstrous, but expectations were shattered when it was revealed that the set is projected to sell between 1.3-1.8 Million copies in its first week.
This would surpass Britney Spears’ first week numbers back in 2000 with Oops!….I Did It Again as well as Taylor Swift, who moved 1.29 Million units with 1989 back in 2014. Less than a day after the projected numbers were released, the Times has revealed that Adele’s album will not be available on Spotify, Apple Music and all other streaming services right away.
The decision to temporarily hold off on streaming services was allegedly one heavily influenced by Adele herself. It is a bold move in this digital age where streaming is clearly the go-to option for music fans, but with the album set for release tomorrow (November 20th) and Black Friday a few days away, it might turn out to be a brilliant step in the long run.