Marijuana producer Tweed is pairing up with Cali weed connisseur Snoop Dogg in a deal that will give the Ontario-based company exclusive rights to use certain content and brands owned by the rapper’s company, LBC Holdings.
In exchange for the rights, Tweed will pay Snoop Dogg an undisclosed amount in cash and stock. The partnership is the rapper’s first foray into the Canadian cannabis industry.
Calvin Broadus Jr., better known as Snoop Dogg, has made a number of investments recently in the marijuana business, including launching his own cannabis line, Leafs By Snoop in Colorado last year.
Earlier last year, he created a venture capital fund focused on the pot industry called Casa Verde Capital.