Branding is everything these days, ain’t it?
In a new partnership that is sure to get our caffeine levels up, Mountain Dew and Lil Wayne have teamed up for DEWeezy. The campaign will kick off next weekend at SXSW.
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Cortez Bryant, co-CEO of Blueprint Group explains “We are excited to partner Lil Wayne’s brand with a brand like Mountain Dew, a household name.. [B]y showing interest in Lil Wayne, both Mountain Dew and the Glu Agency showed us they were forward thinking and valued the impact that Lil Wayne’s brand has had and will continue to have on global pop culture.”
– Sean Lynch (@Kiddfuture)
Props: BBB
