Bruno Mars, Nas, Kendrick Lamar, Swizz Beatz & More Celebrate Super Bowl in New York

Another party highlight was Talent Resources Sports presents MAXIM Magazine’s ‘Big Game Weekend’” in New York on Saturday, Feb. 1. Kendrick Lamar turned up the heat this past weekend with a surprise performance on SNL (Saturday Night Live) with Imagine Dragons followed by a sensational surprise performance at Talent Resources Sports presents MAXIM Magazine “Big Game Weekend.” 106 & Park’s Bow Wow, arrived in style with Jermaine Dupri. Taye Diggs was spotted with a group a friends and met up with Terrell Owens, Denard Robinson, and NFL Offensive “Rookie of The Year” Eddie Lacy. Partiers enjoyed sipping on signature Patrón cocktails, AQUAhydrate electrolyte enhanced PH9+ water, and snacked on Wonderful Pistachios. Philippe Chow catered the event. Touch by Alyssa Milano showcased their women’s sports licensed fashion collection while Heavenly Mountain Resort brings Lake Tahoe to NYC with an ice luge, and ski shots. Guest noshed on Bantam Bagels on their way departing the extravagant event.