Lady Gaga SXSW

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Pop superstar Lady Gaga brought her theatrical musical road show to the South by Southwest music festival Thursday evening.

The one-hour show, sponsored by Doritos to benefit the performer’s Born This Way Foundation, drew more than 2,000 enthusiasts to the open-air patio stage of Stubb’s BBQ in downtown Austin. To get into the free show, fans had to perform a “Doritos Bold Mission” – such as change their Facebook relationship status to an untruth or share a piece of clothing with a stranger – then share the act on social media in order to be eligible for a ticket.


On Thursday night, band mates wheeled out Lady Gaga onstage hog-tied to a large roasting spit – an apparent nod to Central Texas’ BBQ culture – from where she sang her first song, Aura. Dressed in a black bikini and fishnet stockings, she rocked through the song with her band. She then doused herself with Lone Star beer. She sprayed the crowd with water from a bottle. She urged the mostly young, tech-savvy crowd to put away their cell phones and enjoy the performance. “Do me a favor and don’t post this show,” she said.

Other theatrics ensued, once again proving it was clear Lady Gaga had done her part (and made it a mission of hers) to keep Austin weird.

The show kicks off a two-day Doritos-sponsored concert series at SXSW with artists such as the Far East Movement and Ludacris.

– Scott Randell (@DefinedByMvsic)

About The Author

Comin' at you live from The Source Magazine. Since working able, I've been at both the MTV/Viacom Networks and The Recording Academy's (GRAMMY's) New York Chapter, and worked to serve as a GRAMMY U Campus Representative and GRAMMY 365 blogger. I partook in fellowships at the legendary Masterdisk Studios and industry leading independent talent agency Universal Attractions. I have also worked for The Newsweek/Daily Beast Company. Other trades & side projects include working for EARMILK as a Contributing Writer, co-founding and serving as the VP to the start-up music blog That New Jam, freelancing in the TV/Film/Live Events industries as an Event Coordinator and Production Assistant (featurette's, documentaries, interviews, vignette's, live music performances, corporate functions), and coordinating independent music projects as both a booking agent and producer.

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