SXSW The New Corporate Freaknik? Not Through The Lens of a Polaroid Camera.

mason betha, sxsw, eyepissglitter, polaroid, nostalgia, Austin, Texas, The Source archives, 1998, DJing,

The Setup.

Imagine the planning that went on for Tupac’s I Get Around video or Notorious B.I.G.’s Juicy video, well this was extremely close. Stops at the grocery store for real food and simultaneously the DJ was setting up. Around the clock music from EDM to throwback Rap tunes, everyone got a taste of what they wanted.

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