Well if MTV picked Miley Cyrus to host the VMAs for ratings, they got exactly what they wanted. According to the LA Times, the awards show, hosted by oft-controversial pop star Cyrus, was the most tweeted about non-sports program in Nielsen social history (which is to say, since October 2011).
This really shouldn’t come as a surprise, especially considering the events that took place, including the real/fake beef between Cyrus and superstar Nicki Minaj, the 12-minute acceptance/presidential speech given by Kanye West, and of course Taylor Swift was there.
In the United States alone, 21.4 million tweets were sent about the ceremony by 2.2 million individuals. In turn, 11.8 million people received those tweets, which resulted in the VMA tweets themselves potentially being seen 676 million times. This is a significant increase over last year’s social media effect, when just 12.6 million tweets were sent.
All this means is that Kanye might just get the votes for his presidential nomination.
King Jut (@KingJut92)