Philadelphia Eagles running back and NFL rushing leader Demarco Murray, Seattle Seahawks tight end Jimmy Graham, Buffalo Bills wide receiver Sammy Watkins, Texas A&M head coach Kevin Sumlin, the University of Miami Hurricanes, high school football powerhouse Long Beach Poly, Coach Snoop – all iconic figures and creators who are redefining a position, a team, a sport and the concept of speed.
Sport does not progress on its own. This new :30 adidas film titled ‘Create The New Speed’ is an inspirational and aspirational message for those who think and do things differently and for the next generation to create and showcase their own definitions of #NewSpeed.
Featuring Pusha T’s ‘Burial’ track, adidas and this new film are making a statement and marking the spot where the conventional thinking behind the game of football and the definition of speed will be buried and left behind.Every snap of the ball is a chance to create something new, an opportunity to take what you know, and reinvent it.
