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Yea you read right, 2024

2015 is Chef Curry’s year wouldn’t you say? From MVP to NBA champion, Stephen Curry has been the face of basketball in every facet and with his Under Armour shoe line launching this year, the company has taken quite interest in the point guard. They have announced that they will agree to extend his partnership with the brand through 2024 and he now also holds equity stake in the company. According to Steph, he stated he’s “looking forward to being part of the brand’s story for the rest of my playing career and beyond.” 

According to Under Armour:


Stephen is a once-in-a-generation talent and has unprecedented influence on the game of basketball,” said Adam Peake, EVP, Global Marketing. “His work ethic, uncompromising self-belief, and commitment to the community are characteristics that make Stephen the perfect partner to ignite the growth of Under Armour in the sport of basketball and around the world. We are extremely proud to call Stephen family and we are excited to write the next chapter of our shared story.”

“Under Armour has felt like family since day one,” said Curry. “In the first two years of our partnership, we accomplished so much both on and off the court, and I’m looking forward to being part of the brand’s story for the rest of my playing career and beyond. Together we share a passion for making athletes better and instilling self-belief in athletes everywhere. The entire team has done an amazing job to develop innovative product that performs on the court and build platforms that allow me to connect with athletes all over the world. The best is yet to come.” 

Undoubtedly having the best year of any athlete in the league, Steph Curry is not only the league’s biggest star but the face of a movement and brand that is destined to make some real noise. It will be cool to see how far Steph can take the brand and if they can compete with the big dogs in the shoe and sports apparel lane such as Nike and Adidas.

Talk Hip Hop, sports, entertainment and everything that revolves around the culture with Drew on Twitter @AndrewSomuah