In media, whether radio, television, print or digital, advertising is the primary source of income and revenue to keep these businesses alive. The advertising industry is a multi-billion dollar industry. In 2015, it’s value was estimated at over 187 billion dollars in the United States alone.
Meanwhile, minority-owned businesses still suffer.
It is a well known fact that the advertising industry spends far less sums of it’s pro-rated annual advertising budgets with minority media properties. In fact, the lack of advertising funding has led to the failure of many minority owned and operated media businesses across the various sectors. Plainly put, the need for more fairness and better relationships is essential.
As one of numerous discussions and forums, the best in minority-owned radio broadcasters will have front row access to several leading advertising agencies next month as the two industries come face to face for the “Uniting Our Communities & Advancing Our Industry” forum in New York City. A collaborative effort by the National Association of Black Owned Broadcasters (NABOB) and Mediavest (one of the larger advertisers in the industry), the event will seek to serve as a platform to provide radio broadcasters with access to potential lucrative advertising opportunities.
For more information on the NABOB and the forum, visit their website HERE.