Real talk, to make a connection and transcend across like audiences like Josh Jacobs does, takes a certain instinct. Expressing your true self tests your limits, it takes you places and really pushes you creatively to try things. All of that is happening with his latest single, keeping it 100. There is a significance to him owning it as a lyric artist, and it’s clear that he is comfortable in that role.
The striking thing about this aptly named single is that it’s honest and focused. It’s powerful because it’s delivered with a heavy dose of reality, and there is something to say about maturity and depth of artistry. Jacob’s background and inherent aptitude for writing and rapping sets the stage for full on magic.
By accenting rhymes with harmonies the stories come full circle to reiterate the uniqueness of his sound. The Brooklyn native became an early student of hip hop and it’s evident he’s put in the time and effort to elevate his performance savvy. There is an unmistakable energy he translates into wordplay at the cornerstone of his artistry.
