One of the biggest Hip-Hop collaborations in recent years between America and Australia was released last week by Australian producer Ghosts in the Room featuring Kerser, Future and Young Buck of G-Unit on ABK RECORDS via ADA/Warner Music Australia. The 4-minute offering has already proved successful, charting highly on iTunes, trending on YouTube and being shared widely across social media. “Total Concentration” helps to position Kerser as a strong contender to be one of the first Australian solo rappers to be able to fully break the mainstream American music market.
Ghosts in the Room himself is a Hip-Hop producer from Australia’s capital Canberra of Mudd Music who has been producing beats since the early 2000s and cites The Alchemist, RZA and Just Blaze as key musical influences. Ghosts In The Room has worked previously with Iron Solomon, Kool G Rap, Okwerdz, Havoc of Mobb Deep, Bishop Lamont, Big Pooh, Mistah F.A.B., Block McCloud of Army Of The Pharaohs, Ras Kass, Ruste Juxx, Shabaam Sahdeeq plus a stack of talented locals over the last few years.
Kerser is currently preparing his seventh album in seven years and his accompanying Deadset 7, proving to be one of the most prolifically successful rappers Australia has seen, as well as further developing his ABK RECORDS with brother and rapper RATES and Jay UF. With little to no mainstream media push, Kerser has established from the ground up a unique and die-hard fan base that continues to catapult the Campbelltown (south-west Sydney) emcee from a celebrated battle rapper to the star that he is today.
Future is heading back down under to tour Australia and New Zealand later this month for a string of already sold out festival dates, before jetting back off to Europe to continue his world Future Hndrxx Tour. The award winning Young Buck of G-Unit continues to release new music to critical acclaim and collaborating with artists such as these three undoubtedly introduces himself to old and newer audiences alike.
The single’s artwork was developed by Perth artist Paul Deej and engineered largely by Sydney’s MixedByEspa, giving the overall project a strong Australian connection. Ghosts in the Room’s “Total Concentration” (feat. Kerser, Future, Young Buck) is available across all the usual online platforms and can be checked out below along with the two most recent solo Kerser films clips, executed by esteemed Australian videographer / DJ Heata of 1984 Films and Hired Goons.