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To begin the new year, mega power couple Beyoncé and Jay-Z have placed a challenge before their allegiance of fans. The duo is challenging their fandom to try veganism.

Both Beyoncé and Jay-Z, who co-wrote the introduction to Marco Borges’ (Beyoncé’s trainer) new book, The Greenprint: Plant-Based Diet, Best Body, Better World, challenge their fans to do away with meat products and jump into a healthier, vegan lifestyle.

They argue, “Having children has changed our lives more than anything else. We used to think of health as a diet—some worked for us, some didn’t. Once we looked at health as the truth, instead of a diet, it became a mission for us to share that truth and lifestyle with as many people as possible. We all have a responsibility to stand up for our health and the health of the planet. Let’s take this stand together. Let’s spread the truth. Let’s make this mission a movement. Let’s become ‘the Greenprint.”

Beyoncé and Jay-Z are just the latest of African Americans who have fully adopted a plant-based diet including R&B diva Mya, mogul Russel Simmons, soul singer and DJ Erykah Badu, rappers Andre 3000 and Waka Flocka Flame, actress Kimberly Elise, scholar/activist Angela Davis, former NBA player and media personality John Salley, the legendary Janet Jackson, and many more.