Rihanna’s decade-long reign as a global pop queen includes more than just chart-topping hits— we’ve already seen that proven by way of a sportswear deal with PUMA, her Savage x Fenty lingerie line and the ever-popular Fenty Beauty cosmetics brand. Now, the good girl is going all the way to the top of the high fashion food chain by officially announcing her upcoming luxury label under LVMH.
For those that don’t know, LVMH is the conglomerate that houses some of the most globally-recognized luxury imprints, including Louis Vuitton, Moët & Chandon, Hennessy, Dior, Fendi, Marc Jacobs and many more. To say Rih-Rih is in good company is an understatement, and it’s looking like we’ll see what she has in store for the brand sooner than later. The announcement confirms that we’ll see the line debut for the Spring 2019 season, and keeping with her other platforms will simply be titled FENTY.
LVMH chairman and CEO Bernard Arnault expressed in a statement that working alongside the ANTi chanteuse for Fenty Beauty inspired him to work with her even further, explaining, “I discovered a true entrepreneur, a real CEO and a terrific leader. She naturally finds her full place within LVMH. To support Rihanna to start up the Fenty Maison, we have built a talented and multicultural team supported by the group resources. I am proud that LVMH is leading this venture and wish it will be a great success.”
We’ll definitely be on the lookout for the latest on Rihanna’s FENTY line, but you can stay updated as well by signing up for up-to-date announcements on the newly-launched Fenty.com website right now.
