After just one week, SAFE’s album “Stay” is currently on the Billboard R&B chart as one of the top selling R&B albums and #5 on the iTunes R&B chart. At the mere age of 21, SAFE has utilized his love of true R&B and soul music, influences from his Eritrean roots, and his pure, raw talent to catapult his career from working at the OVO store and making music with Halal Gang, to now being on the top of the Billboard and iTunes charts on a song with Khalid and with his own solo project.
Stay features Playboi Carti and Quin and shows SAFE’s seamless ability to blend R&B, soul and hip hop with his unique melodies and eclectic vibe created by his multifaceted upbringing and profound creativity. Some of this generation’s top producers also lend their talent to the album including DJ Dahi (Drake “Worst Behavior”, Kendrick Lamar “Money Trees”), Mike & Keys (Nipsey Hussle “Victory Lap”), Doc McKinney (The Weeknd “House of Balloons”, Drake “The Ride”) and Drake’s longest and most frequent collaborator T-Minus (“H.Y.F.R”, “The Motto”, “Make Me Proud”,”Blem”).
SAFE’s newest video for “Red Light” (produced by Doc McKinney) was shot in the Dominican Republic and was directed by Taylor Cohen who has created videos for Khalid, Billie Eilish, Travis Scott, and more.
On his inspiration for the video concept, SAFE said he wanted to create a alternate world where love is a lottery of good or bad.