Rap music is supposed to be captivating. There are many people responsible for elevating this genre as a popular culture. 2Pac Shakur, The Notorious B.I.G and Lauryn Hill are a few public figures who captivated the world with their talent. They reminded us that rap music is symbolic of social cues defining our existence. The current crop of hip-hop artists strive to keep their memories alive. Dollas Up Nero is one of them, a talented rapper who is gradually rising to stardom.
Deniro Jackson aka, Dollas Up Nero, is a rap artist and entrepreneur from the south side of Hayward. He is mixed with Black and Mexican and describes his music to be authentic, and real. He often describes the struggles that most Americans from minority racial groups experience in their respective communities. Like any other musician, Dollas Up Nero has moved through different barriers to make a name for himself.
His stage name usually attracts questions from his fans who always want to know his background. Deniro means money in Hispanic culture, a title he has owned over the years. Admittedly, Dollas Up Nero did not grow up wealthy as assumed by his peers. He struggled to make ends meet.! Hustling on the streets changed his perspective about life. Nothing ever comes easy, and he learned this the hard way. Through connections he fostered with other talented people, Dollas Up Nero was able to record his first-ever single eventually finding himself on tours. His most memorable memory was performing at a sold-out concert!
Dollas Up Nero is always working hard to perfect his craft, both in music and business. He is the founder of Frostiez, a company that makes branded clothing and cannabis. Dollas Up Nero considers himself as a cannabis mogul, slowly taking over the industry by storm. The cannabis from Frostiez is unique both in appearance and taste, confirming Dollas Up Nero’s creativity. His market is majorly concentrated in California. A prime location that allows him to test new things and explore the potential of his entrepreneurship skills. Frostiez is becoming the establishment that he dreamt of.
Self-sustainable, with a resolute brand that attracts customers from different places.
Dollas Up Nero likes the idea of being paid for performing his music. The challenge that he encounters on most occasions is the need to be relevant and coming up with content that is suitable for everyone. He is a role model for many young people who look up to him, and he wants to maintain one. The dream is to be in the same hall of fame as Tupac Shakur. A personality whose death has never stopped people from idealizing his perspectives about life. Dollas Up Nero is a rapper and business person, using his competencies to mold a better future for himself.
