The internationally acclaimed best-selling author and rap artist on how his music career has evolved.
Aged only 20-something, MARCOUX is making waves in the music industry. After releasing a best-selling marketing book when he was 21, his career has gone from strength to strength. But there’s something not everyone knows about MARCOUX, and that’s his past life as a Canadian rapper.
MARCOUX was once known as Jaymark, a world-renowned rapper who performed at the Quebec Winter Carnival before he ever set foot in public as his alter-ego. Jaymark had some seriously successful tunes of his own back in the day.
With YouTube videos demonstrating what a success his future might be, MARCOUX decided it was time for a rebrand. He took a few years off the music scene to write his marketing strategies best-seller, and work his way up the chain as a marketing consultant. In 2017, Jaymark AKA MARCOUX had already earned a name for himself as vice president of marketing for Outgo…but this was just the beginning of his glittering rise to fame.
A Self-Made Man
MARCOUX shot to success in the business world as a versatile artist with the knowledge of a marketing manager behind him. He is co-founder of the brand Bamboo Underwear, an innovative product that sees sustainability and style meet. He used his knowledge of influencer marketing to spiral the brand towards success. To this day, it clears an average yearly revenue upwards of 5 million.
But MARCOUX didn’t do all this with the help of a fairy godmother. He takes great pride in the fact that he is a self-made man – and well he should. He self-published to become a best-seller. He had no start-up capital for any of his ventures. He had to make the money himself, do the fundraising himself, and has made each one of his successful songs all on his own.
In 2020, after a few years spent working as a marketing executive, MARCOUX decided that it was time to return to his first love: rap. He re-launched his rap career with a jazzy new name and a determination that he would do it independently of the Jaymark name. What happened next was nothing short of inspirational.
The Return of the Rap Star
After all his success in the business world, MARCOUX decided to start again from scratch. With the help of music producer Jonathan Carpin Beats by Carpp, he managed to release several singles, each more successful than the last. For MARCOUX, 2020 was a year of full-blown music production. His latest single, Summerlove, is out now.
This rap star’s success is immeasurable. He rose to have more than 2 million listens and 1 million streams on Spotify from forming a completely new fanbase within a single year. He is noted as being an Instagram influencer in his own right, and one of the best rap artists to have emerged from Quebec.
When asked, MARCOUX says he always tried to stay subjective when it came to his art.
“Even if you’re an artist, you have to detach yourself from your art. It’s a product. If you can’t see it as a product, you won’t put it out there. If you don’t put it out there, you’re never going to create a successful career from it”
Wise words from an artist with many great products still to come.