In an unprecedented promotion of legislation, Louisiana Democratic U.S. Senate candidate Gary Chambers utilized his campaign advertisement to bring attention to the criminalization of marijuana use and possession.

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Aptly dubbed “37 Seconds”, the video highlights the disparity in marijuana criminalization, mentioning, “Since 2010, state and local police have arrested an estimated 7.3 million Americans for violating marijuana laws — over half of all drug arrests. Black people are four times more likely to be arrested for marijuana laws than white people.”