From the iconic Ferrari 550 Maranello in Pharrell Williams’ 2003 song, “Frontin’” to the big body Maybach 57 drifting across dirt in the infamous Jay-Z and Ye 2011 song, “Otis,” cars have always been a main character in music videos, movies and commercials.
Creative Director, Ace Ochoco, says “You can most likely instantly name a few of your favorite vehicles from past music videos, but where do these automobiles really come from?”
For Ace Ochoco, cars has always been an obsession. From toy cars to RC cars; Go karts to racing on the racetrack. Ace has always been influenced by cars, but it’s when he started to influence the music industry, is where this story really starts. We interviewed Ace Ochoco to get a never before seen look at where your favorite music video cars really come from.
When Did You Realize You Started Influencing The Music Industry?
“I remember opening Instagram one day and I had received a Direct Message from someone I’ve never met, asking if I’m interested in bringing my personal car to a music video shoot. The car in question was my customized 2003 Lamborghini Murciélago for the 2019 album, “Jackboys.” The person who had Direct Messaged me said that Travis Scott specifically requested for my car to be in the shoot and I was asked to creatively direct on set. Needless to say, I took my chance and said yes.”
What Did You Learn On Set With Travis Scott?
“Working on the Jackboys set taught me a lot about brand awareness. The Cactus Jack team is highly protective of their brand, which is why we are discussing this in 2022 when the album was released in 2019. Be protective over your ideas and if you’re good at something, never do it for free.”
What Trends Are You Seeing In Music Videos?
“There’s been a lot of hype around Japanese automobiles and Japanese Culture. My Lamborghini Murciélago currently has an “Itasha” wrap, which is an anime inspired theme.”
What Is Another Project You Were A Part Of?
“I was Creative Director on set for the 2020 Tyla Yaweh, Wiz Khalifa and Gunna music video, “All the Smoke.” It was a bank robbery theme and the production company wanted race car inspired vehicles to use as the getaway cars.”
What Is Your Next Project?
“Can’t say.”
If you want to see your favorite rappers’ favorite cars’, keep up with Ace on Instagram @highcard