Stephen Curry has once again redefined basketball history, becoming the first player to hit 4,000 career three-pointers during a game against the Sacramento Kings. To mark this milestone, Curry Brand and Under Armour released a powerful new commercial, “Carolina Red”, narrated by the legendary Dave Chappelle.
The one-minute spot is more than just a celebration of Curry’s latest achievement—it’s a clever nod to his impact on the game and the way he has revolutionized shooting in the NBA.
A Storytelling Twist with Dave Chappelle
Chappelle, known for his sharp wit and rare appearances in brand campaigns, opens the ad with a reflection on North Carolina, a place where basketball is “life.” He describes a player from the state who has changed the game entirely, a scorer, a champion, an icon—someone who every aspiring player wants to be like.
At this point, most viewers might assume he is referring to Michael Jordan, the most famous North Carolina-born basketball legend. But then comes the twist—there is another player from North Carolina who has revolutionized the game in his own way.
Chappelle’s voice drops the challenge: “Say his last name.”
Then, boom—Stephen Curry appears on screen, grinning, as the pace of the commercial kicks into high gear.
A Tribute to a Game-Changer
The ad shifts into fast-paced action, highlighting some of Curry’s most electrifying three-pointers—from his days at Davidson to his historic three-point record-breaking moment in 2021. The audio is filled with real-life commentary celebrating Curry’s seemingly impossible shooting range, while an energetic soundtrack underscores the excitement.
As the spot nears its conclusion, the words “The Game Changed… Again” flash across the screen, cementing Curry’s place among the all-time greats. The commercial then closes with the Curry Brand and Under Armour logos, a reminder of the partnership that continues to support his journey.
Curry Brand Celebrates 4,000th Three-Pointer with Exclusive Gentleman’s Cut Whiskey Release
Adding to the celebration of his historic 4,000th career three-pointer, Stephen Curry and his Gentleman’s Cut Kentucky Straight Bourbon Whiskey brand have announced a special commemorative release: the Gentleman’s Cut Player Exclusive: IV Edition. This meticulously crafted straight rye whiskey has been aged 4,000 days, a symbolic nod to Curry’s achievement, marking his precision, dedication, and excellence over 16 NBA seasons. This release also marks the brand’s first-ever straight rye whiskey, reflecting Curry’s continual evolution and commitment to mastering his craft—both on and off the court. With only 1,000 bottles produced, this rare, limited-edition whiskey will be available for $333 per bottle, further tying into Curry’s legendary connection with the number three. ut a cultural moment that celebrates Curry’s enduring impact on basketball and beyond.
More Than Just Another Milestone
This campaign is not just about numbers; it’s about the lasting impact Curry has had on the sport. His deep three-pointers, unshakable confidence, and signature mouthguard-chewing grin have reshaped the way basketball is played. He hasn’t simply joined the club of legendary players—he has created his own.
Curry Brand and Under Armour’s “Carolina Red” is a fitting tribute to a player who continues to change the game, one deep shot at a time. And as Curry keeps setting new records, one thing remains certain—the game will never be the same.