Snoop Dogg is officially entering the world of European football ownership. The hip hop icon has purchased a stake in Welsh soccer team Swansea City, joining a growing list of American celebrities investing in UK clubs, including Ryan Reynolds and Tom Brady.
In a video announcing the move, the West Coast rap legend shared his excitement about becoming part of the Swansea City family:
“For many years I’ve been associated with soccer. Yeah, I’ve worn a lot of kits in my life. But now I’m at the part of my life where I’m trying to find a kit that fits. The kit with the hit.
You know what I’m talking about. One team. The underdogs. A team that feels like me, that reals like me. I’m talking about Swansea City. Yeah baby! I’m not a player, I’m a owner. Swansea City, we coming to a hood near you. Big Snoop Dogg, Swansea City, baby, let’s go!”
Snoop further explained his connection to the club in a formal statement:
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me. I’m proud to be part of Swansea City. I am going to do all I can to help the club, and I look forward to getting to know all my YJBS.”
Swansea City echoed the enthusiasm, highlighting the potential impact of Snoop’s global reach:
“[Snoop] has also always had a deep love of sport, and football in particular. At one point he was a brand ambassador for the FIFA video game series, and has been pictured wearing a variety of team jerseys over the years… And it is hoped his global profile and love of football can play an important part in helping us spread the Swansea City name as far and wide as possible in order to boost our commercial performance to further support our aspirations as a club.”
Club chief executive Tom Gorringe added, “It is very exciting for us as a football club to formally welcome Snoop Dogg as a co-owner and investor into Swansea City. His enjoyment and love of football is well documented, and he has often spoken of a desire to get more involved in the sport. We are delighted he believes that being part of Swansea City is the right way to realise that ambition. Dogg is passionate about this project and helping us continue to raise the profile of the club to as wide an audience as possible.”
With a deep love for the game and a flair for the spotlight, Snoop Dogg’s investment in Swansea City could mark a bold new chapter for the team—and perhaps set the stage for an unexpected cultural crossover in the world of football.