According to a new report from jewelry label CRAFTD, Drake’s shine goes well beyond his chart-topping records. The Toronto superstar is pulling in an average of 63,500 monthly Google searches centered solely on his jewelry collection.
The study shows that his cultural sway is now driving trends in luxury fashion just as powerfully as it shapes the sound of rap.
This year, Drake sits at the very top of the jewelry conversation, outpacing all other rappers. Interest in his signature chain exploded with a staggering 399 percent jump in just one month.
Experts believe the surge in curiosity comes from his ongoing European run with PartyNextDoor, where the two are showcasing their joint album, $ome $exy $ongs 4 U, which dropped back in February.
Fans are as fascinated with what hangs from his neck as they are with what comes out of the speakers.
The momentum confirms what the culture already knows. Drake’s not only a heavyweight in music but also a leader in luxury style, from chains to high-end fashion statements.
His ability to capture attention through performance, personal brand, and flair for design demonstrates just how broad his reach has become. With hype building for his upcoming project ICEMAN, Drake’s dominance clearly stretches far past the stage, steering both pop culture and consumer taste in the process.