The Jeep brand hosted an exclusive event in Williamsburg, Brooklyn, on Thursday, August 21, 2025, for the highly anticipated reveal of the all-new 2026 Jeep Cherokee. The celebration took place at the Jeep 4×4 City Camp, transforming the space into an immersive experience that blended urban style with the spirit of adventure.
Guests were treated to an incredible evening of hospitality, exploring cool installations that showcased Jeep designs through the decades. The venue offered a stunning view overlooking the bridge as the sun set, creating a perfect backdrop for the event. Attendees enjoyed curated drinks and a variety of gourmet bites, including lobster rolls, which added a touch of luxury to the late-summer gathering.
The evening’s highlight was a media reveal presented by Jeep CEO Bob Broderdorf, who introduced the new 2026 Cherokee to the crowd. Following the presentation, the night reached its peak with a surprise musical performance by hip-hop legend LL Cool J. The artist took the stage and ran through his classic hits, a performance that proved why he is considered one of the greatest of all time. The crowd was on its feet, fully engaged as LL Cool J cruised through his catalog, solidifying his status as a true G.O.A.T. The show also featured a special moment when DMC took the stage to perform “Walk This Way” with Aerosmith, further elevating the star-studded event.
The exclusive reveal successfully blended automotive innovation with high-end entertainment, leaving attendees with a memorable experience that celebrated the new Jeep Cherokee and the last few weeks of summer.
Watch my recap below!