Global icon Shaquille O’Neal has introduced his newest business venture: a signature fragrance. The new scent, designed to embody confidence and presence, marks a significant moment in the world of accessible luxury.
The Shaquille O’Neal eau de toilette is launching exclusively at JCPenney for a six-month period. Priced at $55, the 4.2 oz bottle is a standout in the accessible prestige category, offering a bold and sophisticated scent at an affordable price point.
The fragrance is housed in a sleek black bottle accented with gold and copper tones. Shaquille’s signature is featured on the packaging as a mark of authenticity and refined style. The scent itself is a woody amber blend, starting with vibrant notes of Bergamot, Grapefruit, and Black Pepper. The heart of the fragrance features Cardamom, Suede, and Benzoin, grounded by a lasting base of Tonka Bean, Amber, and Musk.
“This fragrance is all about presence,” Shaquille O’Neal said. “It’s strong, smooth, and leaves a mark, just like I aim to do in everything I take on. I wanted something luxurious but still within reach, and this is it.”
The launch deepens an already successful partnership between Shaq and the retailer. “Shaq has been an incredible partner to us through his Shaquille O’Neal XLG big and tall line, which has been a customer favorite for seven years,” said Jo Osborne, SVP, GMM Beauty, Center Core & Footwear at JCPenney. “We’re thrilled to grow that partnership by introducing his signature fragrance to our collection, as we continue to deliver affordable luxuries our customers love.”
The fragrance is available now at JCPenney stores and online at jcpenney.com.
