The “Zoo King” is officially back. Marking his first major creative work since his recent release from prison, Fetty Wap has teamed up with rising creative visionary Unicorn 151 (formerly Killa Kherk Cobain) for the high-octane music video to their remix single, “IT’S TIME.”
Produced by the legendary Dj Jayhood, the track is more than just a song—it’s a powerful statement of resilience and the evolution of the Jersey sound. By blending traditional Hip-Hop grit with the frantic, infectious energy of modern Jersey Club, the collaboration serves as a bridge between New Jersey’s storied cultural impact and the forward-thinking artistry of the next generation.
A New Visual Standard
The music video for “IT’S TIME” isn’t your typical street flick. It’s a polished visual statement that pushes the boundaries of the medium, utilizing layered visual concepts and advanced aesthetics to signal where the genre is heading. While it embraces elevated production values, the video remains rooted in the authenticity of the Garden State.
Authenticity Over Everything
Despite the sleek creative direction, the core of “IT’S TIME” is its raw honesty. Fans have already taken to social media to celebrate Fetty’s return, noting that his distinct voice sounds as sharp as ever. For Unicorn 151, the project further cements his status as a “rising creative force” capable of steering the culture toward a more innovative, experimental future.
As Fetty Wap reclaims his place in the industry, “IT’S TIME” stands as a reminder that true talent doesn’t just survive—it evolves.
Watch the video below: