Raptors are literally on a roll
Drake’s OVO Raptors campaign has turned out extremely successful, and even though there’s no direct connection between Drizzy’s presence and the Raptors‘ performance, they’re on the verge of winning their first playoff series since the Vince Carter days, and common observation would say that the inspiration and drive behind Drake’s support and marketing campaigns may have a little something to do with it.
The other night, after getting “caught” lint-rolling his clothes during Game 2 of the Raptors/Nets series, Drake decided to capitalize on the jokes and start an OVO line of lint rollers. They became such a huge hit (obviously), that the fans that were treated to them began shopping their new Drizzy merch on eBay.
And somebody bought one. For over 50 grand.
