Ariana Grande’s new role as brand ambassador for the Givenchy FW19 collection has finally been unveiled following the first announcement back in May, and the full #ARIVENCHY campaign is packed with stunning imagery and a lighthearted promo video as well.
While some of the lookbook shots are featured in vibrant color, the campaign for the most part utilizes a black and white aesthetic that makes the young pop diva look absolutely classic. The video portion is actually quite comical, with Ariana singing “off the dome”-style lyrics that playfully describe the photoshoot itself. She croons (“Shooting my campaign, for Givenchy!”“), she curses (“That’s right, bitch; Try me…you can’t!“) and, hell, she even steals some gear, but most importantly she does it all while looking picture perfect in her signature high ponytail. We see you, Ari!