This young man of 21, born in Sydney, Australia, turned up in Los Angeles for a better life, but the reality was completely opposite, no job, no shelter and trying to set foot in the social media realm, which was not as easy as it seemed from a distance. “What did I really want was a big question, even I didn’t have an answer for that,” informs Harrison Wain aka ‘BOXBOY’. Social media was not happening as his interests were more towards rhythms and melodies. Music was his true calling, he realized a bit late, but the sooner, the better. Dwelling deep into the musical ocean and mastering it to its core was the only way out for this aspiring music artist, and then started his daily grind on knowing music deep to its roots. All that was required to hone one’s skills were applied like vocal coaching, jamming sessions and the works till he was ready to take on the world with his music talent. Hard work does pay off, and ‘BOXBOY’ had arrived, with a bang. The response for his debut was unbelievable, summing up the views to more than 500k, phenomenal in all senses, indeed. Both his singles Trust Issues’ and ‘Never Die’ made it to the top. He has since created more than 250 songs till date in all.
“it’s a bit difficult to break through the barriers that lead to the music world, but once you’re confident and know how to crack it, it’s as smooth as whipped cream,” says ‘BOXBOY’. Having gone through the drill, he wants to chart out a few important tips which can be in handy for a newbie trying to create his presence effectively. Believe it or not, trying to establish as a music artist is similar to an entrepreneur trying to get his business on track. Success lies in identifying factors which can boost your presence in the music circles. How can one do that? The answer is by working out a marketing strategy which would end up your work at the right place, in front of the right audience where it matters the most. The second most important point is being fresh in audiences minds as disappearing for long periods after your initial release will shorten your listeners’ memory of you, constant presence and visibility plays an important role in getting an artists’ presence felt, and that’s an essential part of an artists’ success strategy. Networking should also form an important part of your music career as this is where you get linked to people, which can result in consistent growth. Keep these few points in mind while trying to set your foot in the world of music, and success will be yours, for sure, says the music talent.
Talking about his career as a social media influencer which he has been successfully carrying on along with his music endeavours, he says, “to excel as a social media influencer you have to spend a lot of time strategizing and creating unique ideas which would bring out the best of you. I take hours each day sitting and thinking about distinct ideas and how to implement them in the right way. The content has to be really engaging to hold on the audiences and that’s what I try to do in every work of mine. There’s a lot of hard work involved, but the results that you get are absolutely worth it. I have seen many influencers who don’t concentrate on coming up with meaningful content and eventually fail to establish a strong connection with the audiences, leading to their downfall. Quality content is the requisite if you want to ace the game. If the audience is happy and give you their stamp of approval, half the work is done.” His brand @boxboy is popular across social media platforms like Instagram and YouTube where he has amassed a huge follower base which has now crossed over a million.
Along with planning out and strategizing his next moves, he is busy networking with people, which helps him get new ideas which he can incorporate in his future content. One can usually spot him working on the content, filming or editing videos or replying to messages on social media platforms. He along with his efficient team members make sure that every content that is churned out from their creative factory is up to the mark and never misses any ingredient which would disappoint the audiences. It’s a fact that one needs to work his butt off to reach the position where he stands today. “success cannot be achieved in a few days or months, it can take years to ace the field and emerge on the top,” concludes Harrison Wain aka ‘BOXBOY’.
