Not only has Beats By Dre forever changed on-ear and over-ear headphones into becoming fashionable again, ended their ties with Monster at the beginning of this year, but now they are onto another endeavor: creating a new music service called Daisy.
The press conference to announce the news took place on January 10th, and Jimmy Lovine, co-founder of Beats, who also happens to be a music executive. Daisy will be overseen by the CEO of Topspin, Ian Rogers.
Daisy will be overhauling MOG, which was bought out by Beats last summer. MOG is already an established music streaming service, similar to a Rhapsody/iTunes meets Pandora. MOG will be renamed Daisy, integrating what MOG has already established, along with the uniqueness of Topspin’s with its ability to acquire rare, premium content. The current competitors of MOG include: Spotify, Rhapsody, and Sony Music Unlimited.
How will Daisy differentiate itself from the rest of the music streaming services we have today? Most of these sites already have all similar music as each other, but Ian Rogers mentioned in the press conference that they will make it a point to make themselves and their services valuable to artists. What that means is that it will be easier for new, upcoming artists to put their music on the site, enabling the artists to promote themselves while getting airplay from the Daisy users, setting their brand.
“However, the current streaming experience aren’t good enough. They aren’t good enough for fans, who need it to be easier to find music they love. And they aren’t good enough for artists who want to grow their audiences and make money,” explained Ian Rogers.
To help Daisy in their efforts to differentiate themselves from the rest of the music streaming market, they are making an investment in Topspin in exchange for minority stake, as Rogers will remain on Topspin’s board as he simultaneously oversees the workings of Daisy.
Check back with us for more updates on Daisy and when you can get it for yourself.
-Vicki Perniola (@VickiiLynn)