SoftSheen Carson partners with actor Lance Gross for new digital campaign.
While Lance will help men look their best, he’ll also be setting up dates for a few of them with the company’s “Work Ur Magic” virtual Facebook dating game. Contestants will be given 6 minutes to impress a lady of the actor’s choice.
“It’s fun,” says Lance to Black Enterprise Magazine. “I introduce them to a young lady and they work their magic. Being smooth is a big part of the contest.”
The winners of this competition will win a trip for four to Las Vegas. For more info on Magic Shave and the “Work Ur Magic,” head over to the company’s Facebook page.