Kendrick Lamar has teamed up with fashion designer Willy Chavarria for a limited-edition collection celebrating his upcoming performance at Super Bowl LIX. The collection features a hoodie, t-shirt, gym shorts, and a bomber jacket, with all proceeds going to benefit individuals and organizations impacted by the recent wildfires in Los Angeles.
Chavarria expressed his excitement about the collaboration, sharing, “I partnered with Kendrick Lamar’s pgLang and the NFL because of the opportunity to reach an audience that feels familiar to me—geared up with the Super Bowl on, making it an annual holiday. Kendrick performing is monumental given his voice on the empowerment of brown and Black people, and I love his pure L.A. heart. This project was an intimate collaboration with the pgLang team. We spent a lot of time on the fits and the vibe, and Kendrick tied in everything to get it spot-on. Working with Kendrick is an important cultural moment for the two of us. We both have an unwavering voice when it comes to our people.”
Super Bowl LIX will take place on Sunday, February 9, at 6:30 PM ET, with the Kansas City Chiefs facing off against the Philadelphia Eagles. While Lamar has remained tight-lipped about his halftime performance, he did reveal that SZA will make an appearance, as seen in a trailer for the event. The two are also set to co-headline The Grand National Tour later this year.
Kendrick Lamar isn’t the first hip-hop artist to step up to assist victims of the devastating L.A. wildfires. The Game has also been actively working to provide support, including offering to cover Airbnb costs for those who lost their homes.
