Reebok and Sneaker Politics Host Juvenile and Mannie Fresh For The Launch Of The Reebok Classic x Sneaker Politics x Humidity Workout Lo Clean Sneaker


  Visit for more information Even in the rain, crowds of music heads and fans packed into the Sneaker Politics store to see a performance from two NOLA legends in Juvenile and Mannie Fresh. Mannie Fresh of course showed off his amazing DJ’ing skills while Juvenile performed hits like “Back That A** Up” as the […]

Cash Money Records Launching Pop-Up Shop In NYC

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Cash Money Records taking over for the 99 and 00’s.  Visit for more information Is NYC ready for a pop-up shop that will sell Cash Money merchandise exclusively for the first time ever? The popup comes thru VFILES in collaboration with Bravado and Birdman, the #1 stunna. The clothing will most certainly be new […]

Reebok and Jadakiss Launch Question-Mid A5


Reebok has come together with two of the most legendary acts in there respected fields. Allen Iverson and Jadakiss have a long history amongst one another and most importantly with, Reebok. Visit for more information The three came together to shoot a iconic commercial for Iverson’s Answer V sneaker launch in 2001.  The commercial […]

A Bathing Ape Reveals Fall / Winter 2016 Collection

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Summer’s currently in full swing but as those of us on the East Coast know especially, winter will be here right before our eyes. Time to start checking out what’s on the way for the Fall/Winter ’16 collections. Visit for more information A Bathing Ape has shared their new delivery for their upcoming range, […]

Recap: Inside Look at The Crep Protect U.S. Launch Party

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The struggle to keep your kicks clean is an issue for many sneakerheads. Keeping them clean is one of the most important things about being a sneakerhead. The solution to all sneaker cleaning problems is the U.K based product, Crep Protect. Visit for more information The official launch party took place at NeueHouse Madison […]

Sports Sunday: Meet Laura Gentile, The Vice President Of espnW

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Women are strongly making moves in the sports world and the careers of behind-the-scenes power brokers like ESPN’s Lara Gentile are especially a joy to watch. Gentile is the Vice President of the espnW network, dedicated to females athletes and fans of women sports. Visit for more information Gentile has held her role as […]

adidas Launches Aurora Borealis Basketball Collection


adidas debuts the Crazylight Boost 2.5, the first shoe in the Aurora Borealis footwear collection. Visit for more information   The Aurora Borealis Crazylight Boost 2.5 will be worn on court by adidas athletes in February to celebrate NBA All-Star Weekend in Toronto. The Aurora Borealis collection is inspired by Toronto’s vibrant, cosmopolitan culture and […]

After A Year In Beta, YouTube Music Is Here

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With platforms like Spotify, Apple Music and Pandora absolutely crushing the streaming game, YouTube Music is the next to enter the ring. Visit for more information After a year in beta, the app is now available to iPhone and Android owners, as reported by the Wall Street Journal. For YouTube’s take on rivaling the […]

#RiseTogether NBA Live ’16 Preview Party Recap at Terminal 23


This past weekend celebrities, influencers and gaming enthusiast gathered for the invite-only #RISETOGETHER NBA LIVE 16 preview party at Terminal 23 in Midtown Manhattan. Visit for more information   NBA All-Star and NBA LIVE 16 cover athlete Russell Westbrook joined guests in testing out the game’s newest features, graphics and gameplay. Each guest was […]

The Under Amour Curry Two Will Launch This Weekend In China

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The Under Armour Curry Two Will Launch On Sept 6th in China During Under Armour Roadshow Visit for more information Stephen Curry has had a pretty awesome year and that just continues as him and Under Armour reveal that the Under Armour Curry Two will drop exclusively in China on September 6th this upcoming […]

adidas Yeezy Boost 350 London Launch Recap

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Yeezy Yeezy Season!  Visit for more information   Majority of all the sneakerheads were so excited for the release of the Yeezy 350 Boost low that they stood outside 48 hours before the shoe released at Fouberts Place in London. Yeezy’s second installation panned out awesome as the shoe sold out nationwide. All the […]

Concepts x ASICS Tiger Gel Lyte III “Boston Tea Party” NYC Launch Recap

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Launch Recap of the Boston Tea Party Pair!  Visit for more information   Footwear brand Concepts connects with Luxury Goods and 8 Ball to produce a “Boston Tea Party” release. Concepts has took on an interesting concept in itself by mimicking the events of 1773 when Samuel Adams and the Sons of Liberty refused […]