About
The Source is the iconic Hip-Hop publisher and authentic media brand that attracts and engages Gen Z, millenni-als, and influencers as we produce, create and cultivate cutting edge and socially responsible high-quality content and conversations covering news, culture, music, enter-tainment, sports, fashion, technology and more.
Across our digital, social, print, and OTT/CTV properties, we are one of the largest fully integrated minority-owned multicultural media companies in the world. With a 30 year legacy, we know urban lifestyle better than any-one else and we are a trusted online source for 25MM+ monthly users.
We help brands achieve their marketing goals by leverag-ing our community’s influence to amplify brand messag-ing through custom video content, influencer marketing, social media messaging, native editorial content, display advertising, and branded experiential activations.
Since 1988, The Source’s reach is broader than ever, globally recognizable, relevant, instantly available and accessible across digital and social media.
The Source is a cultural touchstone, unrivaled by any peer. Join the movement and ENGAGE!