Aeerie, a company owned by the American Eagle brand, is starting a campaign where it features lingerie models who haven’t been touched up.
“The real you is sexy,” says Aeerie.
Retouching photos is a much talked about topic lately, with stars like Kim Kardashian, Kerry Washington, and Beyonce coming under fire for heavily photoshopped images.
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The brand wants “real beauty” to go viral. You can submit your own selfies via social media with the hasthtag #AerieREAL.
Hit the flip to check out some of the gorgeous & untouched lingerie models.
