Last night Vevo hosted the world premiere party for Hilary Duff’s new video “All About You.”
The actress and singer personally unveiled her new music video at the exclusive event on Wednesday, September 24. The video world premiered simultaneously across Vevo’s online, TV and mobile apps. The fabulous event was also hosted by AT&T and RCA Records at the venue Up & Down in New York City. You can check out the video below, which features the new AT&T Amazon Fire phone.
Examiner.com exclusively spoke with Duff about the video. Read what she had to say below:
The video was done by the same director who did“Chasing the Sun” … That one was higher concept with the office life and the beach and the fantasy world. So, this one is a little more playing around with filters and beauty shots and dancing. I wanted to do some cool choreography. I hadn’t danced in a while. So, we did some cool line dance feeling choreography and there’s a little bit of a context to it. A girl and a guy see each other at a café, but nothing is really said and he drops a record and she picks it up. She thinks about it for a moment and goes and hangs out with her friends, goes to dance practice. And she has this intuition to go hunt for him – to find him. When I first got the treatment I was like I don’t want to go after the guy I want him to come after me. I’m not really the aggressor in my life and then I was like you know what? Screw that, I want to do it, so it was fun. Kind of like the girl going after what she wants and she ends up finding him, then we shot this cool scene down by the L.A. river. I live in L.A., so it was cool to put that in the video.
In addition to her new album, Duff stars in a new TV Land show called “Younger,” which will air in January 2015.
