Kim Kardashian may have the market cornered when it comes to celebrity emojis, but her reign won’t last for long if legendary entertainment industry photographer Johnny Nunez gets his way.

After unveiling a line of emojis featuring Beyoncé’s stylist Ty Hunter, Nunez and his business partner Nicholas Semkiw (a.k.a. Intro Media) are introducing a new line featuring the actor and artist Mack Wilds.

“IntroMedia and I are making these for the fans,” says Wilds. “We want them to have fun and enjoy the emoji. I love when my fans support and engage with my brand. I do it for them at the end of the day!”

Other emoji solutions pass the cost on to the consumer by charging a download fee (the Kimoji download is $1.99). Intro Media, along with their partners, have a comprehensive ad network built into the system that partners celebrities with brands willing to advertise on the emoji keyboard, allowing consumers to download for free. All images are shot by Nunez himself. The Mack Wilds emojis will be available for download in February.

The system requirements are iOS 8.0 or later; compatible with iPhone, iPad, and iPod Touch. Apps are simple to download and can be used with iMessage, WhatsApp, Facebook Messenger and email.